There are thousands of SEO tools and services available in the digital world. Many of them are worth it, many others are not.
Some are free, for others you must pay.
Likewise, this post includes all the SEO tools that until today can help you improve your organic positioning in search engines.
In short, this is a curated list of the best tools on the market.
Not all of them will work for your website and don’t feel committed to trying them all.
The idea of this article is to save you time and give you all the tools that can help you optimize your website for your business or enterprise.
Do you want to know which SEO tools can make a difference?
What are SEO Tools and what are they for?
Before starting with the final list, it seems important to me to point out the importance of these SEO tools.
Many of them are websites, others are applications, but they all have the same mission: to be a tool that allows you to know relevant data about your website and the rest of the pages you are interested in.
To keep it neat, I have divided the article into a few categories.
- SEO Tool Suites.
- Technical SEO Tools.
- Keyword search tools.
- Monitoring of positions and keywords.
- Content Optimization.
- Chrome extensions for SEO.
SEO Tool Suites
SEO suites fulfill all-terrain functions.
Search for keywords, correct errors on your website, broken links, research competitors and improve your content, these tools have it all.
If you purchase or pay for an SEO suite, you will be able to access most of the functions necessary to perform the task of a professional SEO consultant.
Most of these tools have a high cost but, if you want to learn SEO or dedicate yourself to it , they provide you with undeniable value.
Next I am going to name you the most important SEO suites that exist.
My favorite SEO suite and one of the best SEO tools out there.
Ahrefs gives you all the tools so that you can analyze your website and those of your competitors in order to capture the highest possible traffic.
You can also monitor niches and keywords thanks to its Rank Tracker.
What I like the most about this SEO tool is its dashboard and the way to organize the data clearly. Also, as I have verified, it has the most reliable data if we compare it with Semrush for example .
You will be able to correct your broken links, investigate the profile of your competitors and carry out an SEO audit to optimize your website. You will be able to analyze everything that has to do with your SEO On Page and coordinate your link building efforts.
In addition, more functionalities such as analyzing viral content on social networks, available Chrome extension and much more.
Ahrefs Price: It currently has a widely used trial (in fact, I have bought it more than 10 times in the past) at only $ 7 for 7 days.
The most accessible plan after the trial is the Lite plan that costs 99 USD per month (unless you pay it annually which reduces the cost). However, although it hurts to admit it, it is one of the most powerful analysis tools in the world of SEO positioning.
Note: They now have a free version of the tool as they have added Ahrefs Webmaster Tools .
Semrush defines itself as the all-in-one SEO tool for professional marketers.
Comparing Ahrefs vs Semrush we can say that they have practically the same functionalities, although Ahrefs has the advantage.
It is another of the best SEO tools on the market, although I must admit that it is not one of my favorites.
SEMRush price: The cheapest plan costs 99 USD per month and there is no trial option , although there is a very limited free version, but it can be helpful.
You can also see and search for viral content on social media, SEO audits, links and much more.
Once you find such SEMRush you like more than Ahrefs . It is a matter of taste and how comfortable it is for you to view the data from each of the platforms.
3. SE Ranking
A tool that surprised me a lot because of its great way of presenting data in a different way.
SE Ranking is SEO software that is in the cloud and provides 100% correct information on the positions of the keywords you are targeting.
It has a huge range of functionality that is worth learning about and has become one of my favorite tools for making SEO reports.
It is an ideal software for SEO and digital marketing agencies, SEO professionals and even for business owners who simply want to know how the positions of the keywords they are interested in are doing and be able to follow them over time.
In terms of SEO suites, Serpstat is one of the cheapest options on the market.
It is a tool that I currently have in my SEO Tools portfolio and which I have taken great advantage of in the past, especially with its detailed link profile.
However, it has no point of comparison with Ahrefs. It is very inferior.
SerpStat Price: Plans range from $ 19 per month to $ 300 per month.
5. Mangools SEO Suite
Mangools is perhaps one of the friendliest SEO tools on the market, and with incredible potential.
The SEO Suite Mangools has 5 tools:
- KWFinder – An impressively useful SEO tool widely used by various SEO professionals.
- SERPChecker : it gives you all the necessary metrics about the SERP’S of a certain search in Google. Very good tool to measure if it is worth going for certain keywords or if they are very competitive.
- SERPWatcher : Serves to monitor the positions of the SERP’S and informs you of the changes that have occurred in the first pages of Google according to the keyword you want.
- LinkMiner : allows you to easily see all the backlinks of a website.
- SiteProfiler : is a web tool that lets you see SEO insights, competitors and much more.
Mangools Price: The cost of Mangools Basic (the cheapest plan) is $ 30 per month.
Sistrix is a toolbox of useful tools for SEO.
As we see in the image, it has a dashboard that offers a lot of relevant information.
Under the keywords category you can find ideas to target new keywords, and the rankings that each of the keywords currently occupy.
What I like the most about Sistrix is that it offers particular data that no other platform has in mind, such as the age of a domain and exclusive data about the ads on that website on Google (although they have nothing to do with SEO).
Another of my favorite features is the option to create customizable reports to present to different clients.
This can be essential if you manage or are part of an SEO agency.
Sistrix price: Currently, it costs 100 euros per month and it seems excessive considering that Ahrefs is THE best SEO tool (at least for me) and costs 100 dollars per month in its cheapest version.
7. SEO Powersuite
It is an SEO tool in SEO software format that you download and has 4 fundamental functionalities:
- SEO SpyGlass: to perform audits.
- Website Auditor: for SEO-on page optimization.
- Rank Tracker: to follow the positions of your keywords according to the corresponding database.
- LinkAssistant: Perhaps the most original tool, you can contact other websites to improve your link profile directly from the tool.
It also includes all the things an SEO needs: reports for reporting, technical audits, suggestions for content optimization, etc.
It has a free plan but it does not allow you to save information or projects and neither export data. Likewise, it must be recognized that the cost of the payment tool is not as high as other platforms that compete with SEO Powersuite are.
What is Technical SEO?
Technical SEO refers to all the actions that we can perform on a website to improve the way in which our website is indexed . For example improving the content of our pages in every way.
The better our technical SEO, the better our web positioning in search engines.
Below I present all the SEO tools that will be able to take our website to the next level of technical SEO.
Botify is an (expensive) option for crawling websites that provides detailed SEO analysis and above all, provides actions that you can take to improve the impact of your organic positioning.
This tool, Botify, is able to evaluate your content, help you improve your technical seo, indirectly increase your income and optimize your SEO projects with detailed reports.
Botify price: It varies according to the number of pages that you want to go through the crawler and the log lines that have to go through the log analyzer.
9. Bright Local
It is a tool that allows you to know the reality of your website through detailed SEO audits .
You can also find duplicate quotes or incorrect content found around the internet.
Bright Local Price: Ranges from $ 29 a month to $ 80. It has a free trial version.
10. Deep Crawl
Deep Crawl , as its name implies, does a complete analysis of your website.
You will be able to see the status of all your URLs and also know, how many unique pages you have, which duplicate pages are on your site, which URLs give errors and much more.
Deep Crawl Price: You can purchase your trial version for 2 weeks without having to enter a credit card.
11. Google Analytics
One of the best web analytics tools. It is not only used for SEO.
Google Analytics is one of the key pillars to be able to improve the organic positioning of your website and to be able to draw important conclusions about the aspects that you should improve. You will be able to observe your organic traffic and your paid traffic.
Note: Google Analytics is key. It is very important that you never stop paying attention to the information it provides.
12. Google Mobile-Friendly
After having talked about Google Analytics, now it’s time to continue with another one from Google.
This free test offered by Google lets you know if the search engine considers your website to be a responsive website adapted for mobile devices, that is, if it is Mobile Friendly .
It may not be an exclusive SEO tool, but it is very useful for doing a technical analysis of the status and situation of a certain web page.
13. Google PageSpeed Insights
Another of Google’s free tools.
PageSpeed allows you to know more data about the loading speed of your website.
Why do I say more data?
Because sometimes, all those who want to improve their SEO give a high priority to everything that this website says. And I have already carried out several tests that show me that it is not a completely true tool.
Likewise, it must be taken into account to avoid possible major problems on our websites.
14. Google Search Console
Just as we said that Google Analytics is one of the pillars on which you have to base your SEO knowledge. Google Search Console is equally important to the success of your website and your organic traffic.
They are two fundamental SEO tools.
One of the most interesting things about Search Console happens when we go to “Search Traffic” -> “Search Analytics”.
In this section we can find a huge list of keywords for which your website is currently positioned in Google.
Maybe there are many keywords that you currently do not include in your content …
This is the perfect time to start doing it!
15. Ahrefs Webmaster Tools
AWT is a new free tool created by Ahrefs so that you can access key information on your websites and correct SEO errors on your website to improve your traffic (such as checking your broken links).
16. Bing Webmaster Tools
Not everything is Google. There are also other search engines, one of them is Bing, and it has its own alternative to Search Console: Bing Webmaster Tools.
This tool provides you with valuable data on the clicks and impressions you get with your website but it is also capable of giving you other extremely useful data.
- Detailed metric reports
- SEO reports on things we need to improve (something that Search Console doesn’t give you)
- Keyword reports
Anyway, installing Bing Webmaster Tools is necessary. Even now, information from Search Console can be imported directly into the platform.
It must always be taken into account.
Note: In October 2021 it underwent a very interesting update and now it gives you more information to optimize your website.
17. GT Metrix
Essential for day to day.
Another free SEO tool . And another, one of those tools that gives you relevant data on the speed of a website.
Here we see a report of what you have analyzed about the speed of my web page. Just by inserting the URL of the web you want, you will already be using this tool.
GTMetrix and other websites that are concerned with estimating loading speed often rate the performance of the website.
In this case we see that my website has a rating of 98% according to the PageSpeed Score and 83% according to the YSlow Score. We can also observe a loading time of 2 seconds, a web page size of 634 kb and that 41 requests are made to the server.
18. Link Patrol
It allows you to protect your website from spam links and eliminate keywords that can harm your SEO. It also monitors new incoming links and new keywords.
Link Patrol Price : It costs $ 50 (one-time) if you want to use it for a certain website and $ 100 if you want to buy licenses for up to 5 different sites.
It is a very good tool for SEO audits.
This tool is an SEO crawler that analyzes every part of your site in order to improve and monitor its indexing.
It allows you to control how Google sees each page of your website and to create an SEO strategy that adjusts to the results.
Among other things, OnCrawl can analyze the quality of your content, monitor your internal link building and warn you about content duplications.
According to them, it is an ideal tool for sites with e-commerce, digital marketers, SEO agencies and SEO consultants.
The idea later is to be able to do a review of this SEO tool since it left me good feelings.
20. Raven Tools
Raven is one of the tools that I have been considering buying for my digital marketing agency.
Because it is especially focused on agencies, in order to be able to offer SEO reports with white label.
With it you can do tracking of keywords , SEO audits , searches for keywords and perform an SEO analysis of your competitors.
Raven Tools Price: The most accessible plan at the moment costs $ 39 per month and includes 3 domains to analyze for a user with the possibility of checking the position of up to 7,500 URL’s.
21. Screaming Frog SEO Spider
Probably the best technical SEO tool because it gives you all the SEO metrics to correct and optimize a website in a tray.
And without a doubt, one of the most used by professionals in organic positioning.
The downloadable software Screaming Frog shows you so very detailed each of the components of a specific website.
With Screaming Frog you can:
- Find broken links and export these errors to be corrected.
- Analyze ALL your page titles and their meta descriptions.
- Discover each of the possible duplicate content, H1, H2 tags and find the low quality pages so that you can remove them from your beautiful site.
- Extract any type of information from HTML.
- You can even generate your XML Sitemap
- It allows integration with Google Analytics through its API to collect the data that this tool reviews daily such as sessions, your bounce rate, objectives, etc.
- View and evaluate the internal linking and URL architecture of your website.
SEO Spider Tool price: The tool has its free version which only lets you track 500 URLs and contains limited options. The paid version of Screaming Frog currently costs 149 euros per year.
Note: Pay close attention to broken links that Screaming Frog points out. It is one of the weaknesses of any website. As your web page climbs, it will have more URL problems, that is, more broken links.
The Swiss army knife of SEO , that’s how they define themselves.
The primary function of this software is to give you all the information related to certain searches on Google or other search engines.
And when I say all the information… it is all.
One of the reasons why SEOs use it the most, for example, is to collect lists of domains with which you can contact later using Email Outreach tools for example.
There are endless things that can be done in ScrapeBox :
- Massively comment on blogs to gain backlink no follow (unnecessary means but maybe you want to).
- Find information about competitors.
- Find new keywords.
- Get a list of domains on a certain search.
Scrapebox Price: It has a single price of $ 97 and is available for Windows and Mac .
Dinorank was born with the aim of being an accessible SEO tool for entrepreneurs and startups that are just starting out in web positioning.
What is its biggest difference with other tools on the market? Its price, which is considerably lower when compared to large companies such as Ahrefs and Semrush
Dinorank competes in another category, and yet it manages to provide you with the information you need.
In it you can:
- Analyze the internal page rank of your site in order to distinguish its authority pages .
- Track relevant keywords for your business.
- Audit SEO On Page.
- Search for possible web cannibalisations.
- Detect pages with “thin content”
- Search for keywords.
And several other things.
Dinorank Price: Currently it costs 16 euros per month in its cheapest plan or you can save a few euros and pay a year in advance.
24. SEO Site Checkup
SEO Site Checkup is a free SEO tool that, just by adding your URL and without registering, allows you to analyze the status of the URL you put.
Of course, the free version only allows you to check one URL per day. Otherwise you must pay.
In this case, it gave me a result of 79/100 in the URL of my home.
Following this, it clarifies, point by point, some of the most common seo errors and does an SEO analysis on whether you have passed these errors and if there is anything you can improve.
Another of my favorites for its simplicity.
Thanks to Siteliner you can test the status of each of your URLs for free.
The most interesting thing about this tool is its duplicate content analysis, specifically giving you:
- What percentage of duplicate content is on your website
- What percentage of “common” content is there?
- And what% of unique quality content do you have?
In my case, I have 3% duplicate content. And it gives you the option to see where said content is so you can go and modify it.
26. Yoast SEO
THE SEO tool for WordPress (before Rank Math appeared and stole the limelight).
If you already have a website and have installed this wordpress plugin, you know what I mean.
Yoast SEO is a fundamental guide to be able to create content that follows the SEO guidelines.
It is not good that you follow them strictly!
However, sometimes it can be very helpful to check each of the tips that this plugin offers you.
The free version of Yoast SEO is more than enough to help you with your website.
27. Rank Math SEO
Yoast’s alternative focused on helping you with the creation of your content for your website, but also with your redirects, sitemaps and more.
That is Rank Math.
What I like about Rank Math is its getting started process with a detailed step by step of the things we need to connect and optimize to ensure the success of our organic traffic.
28. Varvy SEO Tool
Varvy (weird name, right?) Is another one of those free tools where you simply put the URL you want to analyze.
In this case Varvy measures:
- If the googlebot (that is, the Google robot) has problems accessing your website.
- How your website looks on mobile devices.
- If the page has an updated SSL certificate and an expiration date later than the current one.
- Look for accessibility issues like incorrect html, language, alt tags, and more.
- It “measures” the loading speed of your site.
- Check if you have the robots.txt file incorporated
- Find the alt texts of all your images.
- Analyze if you have a sitemap or not.
- Duplicate content.
And many more things that are worth seeing with your own eyes.
Doing a keyword search is essential to any SEO strategy.
It allows us to find the keywords that people are searching on Google in order to add them to our content and try to answer them in the best possible way.
You will learn about the best keyword tools below.
29. Answer The Public
I wanted to start the list of SEO tools for keywords with Answer The Public , because it is perhaps one of the most original tools to search for keywords.
In fact, it is one of the tools I used to create this post.
As you will see, Answer The Public gives you the results in the form of a mind map.
Suggestions for questions that users search within the Google search engine are derived from each of the ramifications.
In this case use the keyword “SEO Tools” however, for other more extensive topics usually make much more complete suggestions.
It is a free SEO tool so you can use it without problems.
30. Also Asked
Also Asked is a new tool that arises as an alternative to Answer The Public.
Also Asked’s mission is to generate questions grouped around ideas so that you can find more keywords and boost your content.
Through a central term, it establishes other questions to investigate in depth the matter and to be able to visualize different ramifications that can give new unknowns for the user.
Specifically, they mean that they are not the same as Answer The Public.
Also Asked takes the data from the rich snippet of “People Also Asked” , hence its name.
31. Google Keyword Planner or Google Keyword Planner
The planner keyword Google is one of those tools for SEO and SEM , ie for organic traffic and paid traffic.
This platform is within Google Adwords.
The Keyword Planner allows you to:
- Get suggestions and search for keywords using a phrase, a website or a category to specify.
- Segment by location and by languages.
- Get data on the relevance of keywords and their trends.
This tool is free, and it had its best moments years ago. Today, there are better free and much friendlier alternatives (Example: Ubersuggest ).
32. Google Trends
Google Trends is not necessarily a tool to search for keywords, but it is a tool to study them.
It is essential to be able to determine which keywords to pursue and what trends they will have over time.
Jaaxy defines itself as a tool to take advantage of opportunities wasted by your competition.
With this website you can get relevant data on keywords, competition and do interesting market searches.
You can create a free account that gives you 30 searches without having to pay or enter your credit card.
In the image we see how I have done a search for the keyword “seo tool” and it has given me some suggestions.
It can be good to use as an alternative, but because it is limited it has little scope to be chosen as the best seo tool.
One of the most used. Keywordtool.io stands out for offering a great variant of keywords for you to include in your articles.
They have no problem giving you all the keyword suggestions for free, however if we want to see their volume, CPC, trend and competition we must pay.
The striking thing about KeywordTool.io is that you can search for keywords based on the search engine.
You can do keyword analysis on Bing , Google, Yahoo, Youtube, Amazon, eBay and even on Instagram and App Stores .
35. KW Finder
One of my favorite keyword tools. And one of which I have paid for over the years.
As we mentioned at the beginning of the post, KW Finder is part of the Mangools Product Suite.
I advise using it to check how friendly it is and its potential.
It is a pity that the free version is so limited in terms of searches per day, however if you create an account they enable you to perform more searches.
It is worth a try!
36. Long Tail Pro
Long Tail Pro is one of the most popular SEO tools on the American market.
And it is very common that you always have a promotion that motivates you to pay for it.
I must say that they have a very good dashboard with all the information available for you to start searching for keywords.
With Long Tail Pro you can:
- Find hundreds of low competition words related to your particular field or niche.
- Do keyword analysis of your competitors.
- Like many other platforms, it has SERP analytics and tracking to monitor if your keywords go up or down in Google.
- Monitor your inbound links.
As I said before, there is always some kind of promotion with this tool.
Ah another fact, they tend to call themselves “The best keyword tool to find long tail keywords.”
MY favorite keyword search tool for FREE .
Ubersuggest was completely free thanks to Neil Patel , one of the most respected SEO professionals (doubtful). Right now, the tool is paid.
It has perhaps one of the most SEO friendly dashboards. No registrations and absolutely nothing to pay.
It offers you studies on the competition of your keywords, ideas to add to your content and in the future it will analyze rankings and the best pages.
Ubersuggest Price: $ 12 per month and other higher priced plans.
I always had mixed feelings with the use of this tool.
I consider it to have great power, but specifically intended for the English language.
I have not considered it a viable option for Spanish speaking users as it does not suggest relevant keywords in the same way as it does in other languages.
However, I believe that it estimates quite reliably the volume of a keyword, the competition you face in order to position it and the “Overall” or “Health” that the keyword has.
Maybe this SEO tool will be improved over time, we will see …
Think of this tool as an alternative to Yoast SEO.
ClearScope is the same as Webtexttool in its reason for existing.
Although excessively expensive ( 300 euros per month ).
I don’t think it’s worth it for digital entrepreneurs. Maybe for SEO agencies that can afford to spend that amount.
And it is also exclusively intended for content written in the English language.
40. Can I Rank
Can I Rank provides interesting details about the organic positioning of a website.
Above all, it helps to understand the relationship between the home and the keyword that the home is pointing to.
It gives you advice on how to improve your internal pages and does comparative analysis with the pages that have better rankings according to a particular keyword.
It gives you details of your content, your authority, the optimization you can do and how social that URL is.
It also gives you a future vision of what your website can become and allows you to set priority goals.
Another advantage of Can I Rank is that it lets you create IDEAL reports to show your clients.
The cost of the SEO tool varies according to your needs.
41. Keyword Shitter
Beautiful and simple SEO tool that returns results related to the keyword you add.
There is another very important SEO tool, I would say one of the best. It’s called Keywords Everywher e and I haven’t added it to this category.
It is further up in the category of SEO-focused Google Chrome extensions . But without a doubt, it is one of the best tools to find keywords.
42. SEO Scout
New freemium tool to search Answer The Public style keywords.
Keyword Tracking and Monitoring
If I improve the content of a blog post or article, I want to know if that URL has improved its positioning in Google.
To do this analysis of many URLs, it is necessary to have software that allows you to track and trace the variations that the web has in search engines.
That is, if it goes up and down positions.
43. Ahrefs Rank Tracker
My favorite SEO tracking tool is the Ahrefs Rank Tracker built into Ahrefs.
It allows me to follow all the keywords that interest me and see if it is effectively improving my ranking.
44. Serpstat Rank Tracker
The Serpstat tracker is not as good and clear as the rest of the competition, but it serves the basics. Watch the changes in the positions of the keywords.
Let’s remember that the SERPWatcher is part of the incredible Mangools Suite .
You will be able to see the changes in the positions of the keywords for which your online page appears in Google results clearly and that will allow you to make decisions.
As you can see, all the important tools for keyword monitoring are part of Suites or off-road tools.
In other words, when you buy or get any of these tools, one of your subscriptions will be able to enjoy monitoring as part of a day-to-day SEO activity.
Both the Mangools and Ahrefs tools are the ones I recommend the most.
46. Whats My Serp
Free platform in which you can add up to 25 keywords that you want to track their rankings.
If you want more than 25 keywords you must pay a month.
They sell themselves as the “most affordable rank tracker” that is, as the cheapest tracker.
It has become one of my favorite tools to do a strict tracking of my keywords.
It is possibly one of the best tools on the market in this regard and has quite cheap plans for tracking.
In addition to tracking you can perform:
- Tracking and monitoring links
- Client reports that are ideal for agencies
- SEO audit of the site
- Make notes
48. Advanced Web Ranking
Another software that will help you measure the position of your keywords, perform analysis and create reports.
It has a FREE trial in which you can test the platform. Taking this out, the prices are around $ 49 per month. Ideal for SEO agencies and to monitor the keywords of the clients.
49. Local Search Results
This website will let you see the SERP’s of a certain query in the country you choose (ideal for local SEO), in this way you can do a great study of the search intention of the word in that country and the possibilities you have to rank for that keyword.
Oh, and it’s free.
Optimizing and re-optimizing content is an important part of SEO. We do not always make quality content at once, it is necessary to optimize.
50. Yoast SEO (back)
If you use WordPress as your content manager you should already know the power of Yoast SEO.
With over 1 million active downloads, Yoast is an elementary free SEO tool for all SEO beginners who don’t want to make mistakes.
Yoast will give you a step-by-step guide on what actions you should take to improve the quality of a particular page.
Ideal for optimizing posts and looking for new ways to improve content for SEO.
Do you know what LinkContentPRO is ?
It is a paid service for which you can resort to writers, who will write the content that you indicate optimized for SEO.
Within the LinkContentPRO Dashboard you can go to Projects and start with your order.
It seems to me a very important tool that is worth highlighting in this list.
I personally in recent months have used it a lot for my SEO Master.
They create good content and give you all the elements so that you can guide that material.
You can select the title , subtitles (H2, H3 tags), tone, person, and much more.
It also has a WordPress plugin with which you can import your articles directly from the platform to your website without having to copy and paste the material.
If you want to create an account in LinkContentPRO I leave you my personal affiliate link so that you can try it for yourself and start moving forward in your digital projects
52. Content for SEO
Content for SEO is an alternative to LinkContentPRO , which, in my opinion , focuses much more on the quality of the content , and this obviously has an impact on the price of the content .
In short, contentparase.com creates ideal articles to position niches and I mainly see two great advantages :
The content goes through a series of processes until it becomes a finished article (the writer prepares it, the proofreader corrects it and the copywriter improves it). This is something that gives me a lot of peace of mind.
100% delegate: They will take care of the keyword research themselves if you don’t have enough time to do it.
It can be said that the great objective of this Dean Romero project is to see you succeed with your content, and the companies that work like this are the ones that eventually become successful.
Chrome extensions focused on SEO
The extensions for Google Chrome SEO are also important. They work as shortcuts to give us quick information about certain websites and to be able to analyze, for example:
- If you go after a certain keyword as it has low competition
- Watch with speed status of a particular website
- Analyze your traffic and your link profile
- See your IP and your WHOIS .
- Find new keyword suggestions to include in your niche.
53. Keywords Everywhere
The SEO extension that no one can miss.
It is available for both Chrome and Firefox . There are no excuses not to use it.
Update October 2019: Well, maybe now there are excuses. Keywords Everywhere has become a paid extension.
Attention: Now this is a paid plugin, so you can have an excuse not to use it.
Every time we carry out a search on YouTube , Google , the Keyword Planner or analyze the search analytics within Search Console, it will give us information about the search volume of a certain keyword.
And even more importantly, it will give us suggestions and alternatives to this search with values of volume per month, CPC and competition.
Caution: It is not worth to be guided exclusively by these values, but it certainly serves to know some interesting facts.
PRO Tip: Combine Keywords Everywhere with Keyword Shitter and you can get keywords that you need to cover.
54. SEO Surfer
Another of the tools that we use the most in our online marketing agency.
Keywords Everywhere may have become a paid tool but now a Chrome extension has come out that does what KE does for free. That is Surfer SEO.
With this extension available for Chrome and Firefox, in the blink of an eye, every time you search for something in Google you will be able to obtain information on estimated traffic of keywords and recommendations for similar keywords.
They are currently improving the database to reach more countries and thus become an essential tool for SEO analysis.
They will surely become very powerful if they continue to work in this way.
55. SEO & Website Analysis
Prepared by WooRank. This extension performs SEO analysis on the web page that you have open in your browser.
When you click on the extension icon, a popup opens that covers a wide range of SEO factors so that you can quickly and easily know the status of the website.
56. Moz Bar
It was the first Google extension that I downloaded for SEO since it tells you the Domain Authority (DA) and the estimated Page Authority (PA) of each online page.
These are two essential data to know the competition, which is why the bar was entirely dedicated to these data.
I completely replaced it with the modernized Ahrefs bar .
57. Ahrefs Bar
The new Ahrefs extension allows you to see the most important data of each page (which is generally seen on the Ahrefs website) but presented in the form of a bar.
58. IP Address and Domain Information
It gives you information about the website you are visiting at the moment. Servers, hosting, WHOIS, IP, domain age and some other things.
59. Index / no follow
This simple but useful Chrome extension will allow you to know (just by looking at it) if a web page can be indexed or not and all the basic information about the meta robots.
If the extension appears in green, it means that it has follow, index attributes.
If it appears totally red, it means that the page on which you are positioned has no follow, no index attributes.
Examples of the other 2 possible cases also appear.
60. Sheets for Marketers
On this website you will find many Excel and Google Sheets resources.
It came about with the mission that you can automate “boring” tasks and there are a multitude of templates for SEO.
Conclusions of the best SEO tools
I hope these SEO tools to improve your web positioning have helped you. I’m sure there will be a tool you didn’t know about in this HUGE list of tools.
I am confident that this list will serve for 2020, 2021 and all the years that follow.
Do you think there is a missing SEO tool worth adding to the list?
If so, do not hesitate to mention it in the comments, I do not want any missing!