A Beginner’s Guide to Social Media Marketing Tools


Table of Contents

  1. Social media scheduling tools
  2. Social media statistics tools
  3. Social media engagement tools
  4. Social media listening tools
  5. Social media monitoring tools
  6. Social media automation tools
  7. Facebook marketing tools
  8. Marketing tools on Twitter
  9. Marketing tools on Instagram

The right social media marketing tools make a big difference.

And without these, your social media strategy may fail before you even have a chance.

Good social media marketing can transform the success of your brand. But without an arsenal of specific and powerful tools that align with your organization’s goals, you can’t create or share valuable content, attract new audiences, or drive significant engagement.

The list of responsibilities for marketers never stops growing. Fortunately, we are doing a detailed breakdown of what you should be looking for in each social media marketing solution so you don’t have to. Let’s go deeper.

Looking for something more specific? Use these links to jump to the section that best suits your needs.

Social media scheduling tools

There are several types of social media scheduling tools on the market for everything from writing posts to selecting content to queuing and organizing.

But they all have a common goal: to save time.

Every marketer knows that switching from one network to another is wasting your time. If you multiply all that lost time by the amount of social media you manage, your workday can be a difficult battle against content scheduling.

Take back your time, not to mention your sanity, by looking for interactive tools.

Social media scheduling tools make it easy to schedule and track every social media message you’ve created across all of your individual social media and profiles.

Social media scheduling tools also make it easier to work with a larger social media team. By designating access to the appropriate administrators or creating advanced permissions, you will ensure that no message is sent without a second read.

What can social media scheduling tools do?

  • Share the same content on multiple profiles and networks with one click.
  • Use your unique social media data to automatically post content when your audience is getting more engagement.
  • Line up and post the same content to multiple profiles in one step.
  • Plan and organize all your social media content with the help of a dynamic calendar.

More resources on social media programming:

  • Top 8 Social Media Scheduling Tools to Save Time
  • How to create a social media calendar that works
  • The ideal extension of each social media post
  • Social media publishing software

Social media statistics tools

If your data is wrong, your social media strategy is too.

Whether you’re tracking Facebook impressions, counting Twitter clicks, measuring follower growth on Instagram, or evaluating your engagement on LinkedIn, you can’t get a complete picture of your activities without the tools you need to analyze. every piece of the puzzle.

Social media statistics tools are key to getting a clearer picture.

What can social media statistics tools do?

  • Track the performance of all your social networks and profiles in one place.
  • Monitor the effectiveness of social media campaigns by tagging and reporting on them individually.
  • See which messages resonate the most with your audience to guide your social media posting strategy.
  • Take a look at the competition to see how much participation and growth they have compared to yours.
  • Track how quickly and how effectively you are responding to messages that require a reply.
  • See which members of your team are the most efficient, participate the most and publish the most content.

More resources on social media statistics:

  • Social media statistics tools
  • Competitor statistics tools
  • Statistics tools on Instagram
  • Twitter statistics tools
  • Social media statistics software
  • Facebook statistics software
  • Instagram statistics software

Social media engagement tools

Engagement tools are at the core of your brand’s visibility, responsiveness, and effectiveness. You are building loyalty with every instant and constant interaction you have with your customers on social media.

Consider looking for collaboration tools, such as customer feedback management systems, task management, and tagging. The more organized your customers’ incoming messages are on the backend, the smoother the user experience you are creating on the front-end.

What can the tools of participation in social networks do?

  • They unify all the messages from each network and profile in a single inbox.
  • They notify you when your profiles are having a strong increase in mentions.
  • They assign messages to the people on your team who are best able to answer questions.
  • They show you the complete social media history of someone who is reaching out to your users.

More resources on participation in social networks:

  1. Social media engagement software
  2. The best headline ideas to generate engagement on Instagram
  3. How to use social media personas to boost brand engagement
  4. 10 ways to increase Facebook engagement that really work
  5. Why participation on Twitter is essential for brands today

Social media listening tools

Social media listening tools allow you to analyze and provide responses that put the ideas you’ve collected into practice through social media monitoring using more advanced features. Together, these tools help you meet higher standards for your customers and improve the overall health of the brand.

What can social media listening tools do?

  • Show you the general sentiment that social media users have on a specific topic or brand.
  • Quickly analyze entire campaigns and allow you to create summary reports.
  • Identify trends in your industry long before they become the newest hot topic.
  • Identify industry gaps, track market share, and understand consumer attitudes toward competitors to discover business opportunities.

More resources on social media listening:

  • The Complete Guide to Social Media Listening
  • Social media listening software
  • The Complete Guide to Social Media Listening

Social media monitoring tools

Social media monitoring is often used interchangeably with social media listening, which only hurts the respective value of each method.

Social media monitoring tools help you distinguish the “what” from the “why” of listening. Think of this as the search and collection stage of the process to gather data from social media conversations that will help you better understand your audience and improve the way you engage with them.

When looking for a tool, remember that monitoring is not an alternative to enterprise-grade listening tools. So first assess your needs: if you’re just starting out and can meet your immediate needs with a tool that will help you track mentions on social media, stick with reactive monitoring tools to avoid being overwhelmed by all the features of a business. listening system. If you’re looking to dive deep into customer sentiment and drive change in the way you understand your audience, the proactive nature of a listening tool will meet those needs and more.

It all depends on the objectives that your company has at that moment, but any marketing specialist will tell you that the joint use of monitoring and listening tools is the best option to achieve them.

What can social media monitoring tools do?

  • Gather all your messages from Twitter, Facebook and Instagram profiles in a single sequence.
  • Improve social media monitoring with brand keywords that reveal valuable engagement opportunities on social media.
  • Set up your Smart Post with profile, type, keyword and date filters to quickly find what you need.
  • Create custom labels and apply them to incoming messages to improve organization and inform about monitoring work on social networks.

More resources on social media monitoring:

  • Social media monitoring software
  • The Complete Field Guide to Brand Monitoring
  • The 7 undeniable benefits that social media monitoring offers to brands

Social media automation tools

The trick to successfully performing automated marketing is not to rely too heavily on automated tools to do what a human should do, but rather to identify repetitive tasks that can be automated without jeopardizing the user experience. That will free up time for you human to handle the most challenging or delicate items.

It is a common misconception that automation tools are designed to prevent human involvement in the social media marketing process. That is not true. They will undoubtedly save you time and effort, but they will not replace the mind of the marketer who comes up with the ideas.

To get started, consider integrating automation tools like social media chatbots into your social media marketing strategy in order to optimize customer service on Facebook and Twitter. With a bot, you can quickly create logical answers to frequently asked questions from your customers.

What can social media automation tools do?

  • Create rules to automatically flag or archive incoming messages from social networks to clean up your inbox.
  • Increase your response rate by showing you suggested responses based on your typical social media behavior.
  • Assess how effective your social media marketing is with automated feedback requests.

More resources on social media automation:

  • The Complete Guide to Chatbots for Marketing
  • Social media automation software
  • The rules of social media automation that no brand should break
  • Everything you need to know about Instagram automation
  • How to use Twitter automation without damaging your brand
  • Facebook automation: what your brand doesn’t know

Facebook marketing tools

If Facebook is part of your social media strategy, you want to make sure your marketing toolbelt is well equipped. With everything you need to publish content, engage with your audience, and analyze your results, these tools will help you transform your Facebook strategy.

Because so many algorithm changes occur, it is a priority for all social media marketers to figure out how to drive engagement on Facebook. Use these tools to plan, implement, and analyze the perfect Facebook marketing strategy.

A Facebook dashboard is the backbone of your data and statistics. Read this guide to find out why a dashboard is so important, what metrics you should include, and the tools you need to create your own.

What can Facebook marketing tools do?

  • Simplify your publication on Facebook by scheduling messages to be published automatically.
  • Assign or remove access to users who manage your presence on Facebook as a team.
  • Give access to a Facebook CRM, which allows you to attend messages from people.
  • Report on your Facebook performance on all your profiles.
  • Research your Facebook competition to see what level you are at.

More resources on Facebook marketing:

  • Facebook tools marketers use to drive performance
  • 6 steps to deep Facebook analysis
  • Facebook management software
  • Facebook statistics software

Marketing tools on Twitter

Many tools for Twitter have come and gone over the years. So how do you know which software is worth investing your time and money in? These summaries will provide you with many trusted and proven marketing tools for Twitter to make every part of your strategy valuable.

Tired of buying Twitter tools that you only use for a week? Unhelpful software wastes time and money, even if the tool is free. We’ve compiled a list of 10 great tools for everything from scheduling tweets, running Twitter chats, automating processes, and more.

What tweets receive the most participation? What is the age group of my audience? Who is liking and retweeting the most? Use the tools in this list to answer all of these questions so you never get left in the dark about your Twitter stats again.

What can Twitter marketing tools do?

  • Manage multiple Twitter profiles from a single location.
  • Schedule months of Twitter content from a single social media calendar.
  • Provide historical data on interactions with your followers on social networks.
  • Monitor all Twitter to find mentions of your brand or products.
  • Extract detailed reports on your Twitter marketing to display internally.

More resources on Twitter marketing:

  • The complete guide to statistics on Twitter
  • 6 Twitter statistics tools to expand your strategy
  • 8 Twitter tools to complement your social media marketing
  • Twitter statistics software
  • Twitter management software
  • How to find popular Twitter hashtags

Marketing tools on Instagram

Are you looking for the best apps to edit photos before sharing them with your audience? Or maybe you need data on the performance of your campaigns. Having the right Instagram tools on hand makes it easier to engage with your audience, create better content, and analyze your activities.

It’s time to dig into what works and doesn’t work for your brand on Instagram. Brands know they need Instagram … but how do they measure and make sure the platform works? Use these seven Instagram stats tools to measure engagement, audience growth, hashtag stats, and more.

To be successful on Instagram, the key point is to generate engagement with your audience at a glance through eye-catching images. Master the elements of producing great images for Instagram with these applications in all types of situations.

What Can Instagram Marketing Tools Do?

  • Manage and publish engaging content from one place, including your desktop.
  • Make a comparison of your performance on Instagram with deep statistics.
  • Monitor the network for hashtags that you can take advantage of or messages that need a response.
  • Measure your overall performance to demonstrate the value of Instagram internally.

More resources on Instagram marketing:

  • 9 Instagram analytics tools to master performance
  • Instagram statistics software
  • Marketing on Instagram: 4 ways to update your strategy
  • 25 Instagram apps to produce must-have content
  • Instagram management software

Targeted solutions, broader businesses

When done correctly, social media marketing can allow your brand to be remarkably successful. With the right tools, you can create, curate, publish, schedule, analyze, and much more. And all of that not only means doing your job more efficiently, it also means bigger business – attracting new audiences, building brand awareness, and increasing engagement.

Are you ready to dominate the social media landscape? Start filling your arsenal with the right tools. If you need help figuring out where to start, get a free trial of Sprout Social or contact one of our social media professionals today.

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