Best Content Marketing Blogs for 2021

With all the changes in marketing, it’s often difficult to stay on the ball. Every year there are new trends, tools and techniques. It’s not that easy to follow everything and get a good overview. We are inbound and content marketing experts and keep fit (in addition to podcasts, webinars, etc.) above all with blogs. But because there are now so many blogs and you simply don’t have the time or leisure to follow them all, I would like to introduce you to my 21 best content marketing blogs for 2021.

Even if we are primarily an inbound marketing agency , content marketing is very important to us. Content marketing is about creating content that brings your brand / service / product maximum attention in the defined target groups. From our point of view, content marketing is the preliminary stage to inbound marketing and therefore plays an important role for us as an inbound agency.

The best content marketing blogs 2021 at a glance

In the following post you can see my favorite blogs, divided into international blogs and German-language blogs. Here you can already see the list (without ranking) of the 21 content marketing blogs for 2021, which I will go into in more detail:

  1. Buffer
  2. Copyblogger 
  3. Moz 
  4. Orbit Media
  5. Square2Marketing
  6. Mark Schäfer
  7. HubSpot (international)
  8. Content Marketing Institute
  9. Neil Patel
  10. Impact 
  11. Unbounce
  12. Chimpify
  13. Seocracy
  14. contentmarketing.at
  15. HubSpot (German speaking)
  16. Allfacebook.de
  17. Thomas Hutter
  18. Ryte magazine
  19. Toushenne
  20. Trialta
  21. Ahrefs

International content marketing blogs

Each of us in the team usually follows the blogs that are most important to them via email subscription.

This way you get the latest content straight to your inbox and don’t always have to remember to go to pages directly. The priority of the blogs changes from time to time. 

That has to do with the topics that are burning under our nails. Here you can see my favorite content marketing blogs:

1. Buffer

Buffer is commonly known as a social media sharing platform. What many don’t know: Buffer also has a really great blog that regularly publishes news about social media and online marketing. Buffer is probably the most transparent company in the world, so we learn a lot about how they became so successful.

Content Marketing Blog: https://blog.bufferapp.com/

2. Copyblogger

Certainly one of the best content marketing blogs for further education that we know. We not only downloaded all of Copyblogger’s ebooks, we also used them. I particularly like the ebooks on headlines and SEO. You will find interesting articles on the topics of content, design, traffic and conversion on the blog. With Rainmaker.Fm there is also a great podcast from Copyblogger, which we can highly recommend if you don’t feel like reading.

Content Marketing Blog:  http://www.copyblogger.com/blog

3. Moz

Moz’s blog specializes in articles on SEO and online marketing. So if you’re interested in search engine optimization, you’ve come to the right place. Top experts in this field write at Moz, such as Rand Fishkin. He also runs his own blog on which he can incorporate personal experiences. There is also a separate blog for developers and there used to be YouMoz, which was written by the readers of Moz.

Content Marketing Blog:  https://moz.com/blog

4. Orbitmedia

Orbitmedia’s content marketing blog has dedicated itself to one topic above all: SEO. Here you can find out everything about optimization for search engines, optimizing your analyzes and trends. Orbitmedia blogs not only about SEO topics, but also regularly writes articles about other areas of online marketing. 

Content Marketing Blog: https://www.orbitmedia.com/blog/

5. Square2Marketing

This is the blog of one of the most successful inbound marketing agencies. Inbound marketing and inbound sales are the focus of this blog. From the first click of a visitor on your website to customer acquisition, all topics of the inbound marketing strategy are covered. A new post is written about once a week. 

Content Marketing Blog: http://www.square2marketing.com/blog

6. Mark Schäfer

He is certainly one of the social media experts who have been around the longest. Mark Schäfer is, among other things, the author of the books “Social Media Explained” and “The Content Code”. On his blog he shares his knowledge of marketing and social media and gives useful tips. There are also many articles from guest bloggers who write expert articles on various marketing topics.

Content Marketing Blog: http://www.businessesgrow.com/blog/

7. HubSpot

HubSpot is the world’s leading marketing automation software manufacturer. HubSpot not only has first-class software, but also its own academy for inbound marketing. Therefore, on the blog, you will find a lot of useful articles on the subject. The blog is divided into 4 areas: Marketing, Sales, Services and Website. So everyone can quickly find the articles they are interested in and don’t have to search long.

Content Marketing Blog: http://blog.hubspot.com/

8. Content Marketing Institute

The Content Marketing Institute was founded by Joe Pulizzi, the content marketing inventor par excellence. This blog is also great for further education. The latest developments are discussed several times a week and there are lots of tips and useful information on the subject of content.

Content Marketing Blog: http://contentmarketinginstitute.com/blog/

9. Neil Patel

Anyone involved in content marketing is certainly familiar with Neil Patel. He is co-founder of Crazy Egg, Hello Bar and KISSmetrics and helps companies like Amazon, NBC and GM to increase their earnings. These well-known examples of his customers already suggest that he knows what he is doing. On his blog, he mainly focuses on KPIs and analytics around content marketing and SEO. 

Content Marketing Blog: https://neilpatel.com/blog/

10. Impact

The American agency Impact runs a very interesting blog that promotes content & inbound marketing. Every day you can expect some new blog posts from different areas. There are also interesting case studies that describe exactly what the customer’s problem was and how the agency contributed to its solution. I think this is just as worth reading as the blog! Since last year there has also been a great learning center (Impact Plus), which I can warmly recommend for further training.

Content Marketing Blog: https://www.impactbnd.com/blog

11. Unbounce

Unbounce specializes in optimizing landing pages and conversions. The contributions are very extensive and informative. At the end of the blog post there is often a CTA for a webinar recording on interesting topics.

Content Marketing Blog: http://unbounce.com/de/blog/

German-language content marketing blogs

12. Chimpify

You can find very detailed articles on inbound marketing and your own startup journey (they have their own inbound marketing platform) on the Chimpify blog. The content is very entertaining – so the long posts can easily be read to the end.

Content Marketing Blog: https://www.chimpify.de/blogs/

13. Seocracy

Seocracy is certainly one of the most popular SEO sources in German-speaking countries. And after all, SEO is essential for content marketing. In addition to SEO & SEA, you can also learn about social media marketing, content marketing and usability. The around 13,000 newsletter subscribers who want to keep fit with Seokratie speak for themselves!

Content Marketing Blog: https://www.seokratie.de/blog/

14. contentmarketing.at

A new star in the content marketing information sky comes from our friends in the newly founded COPE Performance Group. You have been running the blog contentmarketing.at for a few months. Here you can find out everything about content distribution, production, planning & project management, SEO, SEA, social media, as well as strategy and analysis. 

Content Marketing Blog: https://contentmarketing.at/

15. HubSpot Blog

The German blog from HubSpot should of course not be missing from our list. On this blog you will be well informed about content marketing, email marketing, blogging, customer satisfaction and much more. You will also always find useful downloads such as checklists, whitepapers or templates that can help you implement content marketing. There is also its own service blog and sales blog.

Content Marketing Blog: http://blog.hubspot.com/

16. allfacebook.de 

The allfacebook.de blog (then under the name facebookmarketing.de) was founded in 2009 by Jens Wiese and Philipp Roth. Over the last few years it has established itself as the ultimate social media blog and provides news from the social media world at regular intervals. There is also a separate allfacebook conference with exciting lectures from practice. 

Content Marketing Blog: https://allfacebook.de/

17. Thomas Hutter Blog 

Anyone who does Facebook Marketing seriously, can not ignore allfacebook.de and Thomas Hutter. He is one of the absolute top experts in the industry and has founded his own social media service and consulting company with Hutter Consult AG. In addition to current trends, you can also expect practical instructions and assistance from various social media areas on his blog. 

Content Marketing Blog: https://www.thomashutter.com/

18. Ryte magazine 

SEO is one of the most important topics in online marketing and should therefore not be missing in my article about the best content marketing blogs. On the Ryte Magazine blog you will find articles about search engine optimization roughly weekly. I particularly like that the articles always contain instructive examples. 

Content Marketing Blog: https://ryte.com/magazine/

19. ahrefs 

Last but not least, ahrefs should of course not be missing in my list of the best content marketing blogs for 2020. I’m a big fan of the ahrefs tool, which makes search engine optimization a lot easier. In our agency we also use ahrefs to support customers. It has many exciting features to get the most out of your website. Ahrefs’ own SEO blog offers you informative instructions, insights and case studies. There is also an ahrefs blog , which can be found here.

Content Marketing Blog: https://ahrefs.com/blog/

I hope you enjoy exploring my favorite content marketing blogs.

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