DISCUSSION on Google rankings and how a website will get to the first page of the world’s largest search engine will never get old.
Every year the list of factors that affect the ranking of sites in search engine results grows.
And it will continue to grow as no one in the world knows all of Google’s web rankings – except Google itself.
What is known is that Google uses more than 200 factors in its algorithm .
And he has only confirmed three of them . While others, such as the loading speed of a website, do not need confirmation.
But what are the other factors for better ranking in Google results?
But as Dean himself makes clear in the text on which virtually all articles on Google rankings are based – including what is read – is that:
“Some factors are proven.
Some are controversial.
Others are rumors from SEO nerd.
But they are all here. “
But let’s see in detail this list, which we updated for 2020 .
Google Ranking Factors – The Complete List
1. Domain age: Based on a statement by Matt Cutts, who worked at Google until January 2017, as head of the web spam team, who stated that:
“The difference between a 6-month-old domain and a one-year-old domain is not really that big.”
This means that the age of the domain, that is, how long your website is in… air is a Google ranking factor but not very important.
3. Use a keyword first in the Domain Name: A domain that starts with the keyword it is targeting has an advantage over sites that either do not have that keyword in their domain name or have the domain name. keyword in the middle or at the end of the domain.
4. Domain Name Registration Duration: This factor stems from a Google patent that:
Valuable (legal) domains are often paid for many years, unlike “illegal”, non-serious sites which are rarely used for more than a year. Therefore, the date on which a domain name expires in the future can be used as a factor in predicting the legality of a domain ”.
5. Keyword in subdomain: Moz experts agree that if a keyword appears in a subdomain it can boost the ranking. ( See related research at moz.com )
6. Domain history: A site with many changes in ownership or several ups and downs can cause Google to reset the site history, effectively deleting the links that end up on it.
In the event that a domain name has been penalized by Google in the past, it is not excluded that this penalty will remain even if the site changes owner.
7. Exact Match Domain: When your domain name is exactly the same as the keyword it may give you a little boost as long as the website provides useful and valuable content. If a site is of poor quality, it is vulnerable to Google’s EMD update.
But what is EMD Update ? This is a “filter” that Google introduced in September 2012 to prevent poor quality websites from ranking simply because they had the keywords in the domain name.
8. Public vs. Private WhoIs: Private WhoIs, that is, who owns the domain, can be a sign that the owner has “something to hide”.
9. A domain owner who has been punished in the past: If Google identifies a particular person as a spammer, it makes sense that it will investigate other sites that belong to it.
10. TLD (Top level domain) country: Having a country TLD (ccTLD), ie your domain name ending in .gr (Greece) .it (Italy) .fr (France) can hypothetically help your site ranking for the specific country. However, it may limit its ability to rank globally.
PAGE LEVEL FACTORS
11. Use Keyword in Title tag : Although not as important as it once was, the page title that contains the keyword you are targeting remains an important on-page SEO signal to Google.
12. Use keyword at the beginning of the Title Tag: According to Moz, Title tags that start with a keyword tend to perform better than title tags with the keyword at the end of the tag.
13. Use keyword in the description tag: Google does not use the meta description tag as a direct ranking signal.
However, your meta description can affect your CTR (clickthrough rate), which is a key ranking factor.
14. The Keyword appears in the H1 tag: The H1 headers are a second title tag. Along with your website title tag, Google uses your H1 tag as the second most important relevancy tag.
15. TF-IDF ( Term Frequency – Inverse Document Frequency ): This is a mathematical formula, from the 80’s, used in information retrieval to show how important a particular word or phrase is in a particular text.
In terms of SEO it can be translated into “How often a particular word appears in a document”.
The more often this word appears on a page, the more likely it is that the page relates to that word. Google is probably using a different version of TF-IDF.
16. Number of Content Words: Content with more words can cover a specific topic extensively and this is probably recognized and preferred by the algorithm compared to smaller, superficial articles.
Recent research on Google rankings has found that the number of words in a text is directly related to search engine ranking.
Table of Contents: Using a table of contents can help Google better understand the content of your page.
18. Keyword Density: Not as important as it used to be, but Google (most likely) used it to determine the topic of a web page.
However, keyword stuffing, that is, filling the pages with too many keywords, can lead to a penalty from Google.
19. Latent Semantic Indexing Keywords in Content (LSI): When it comes to SEO, LSI keywords help search engines make sense of words that have more than one meaning (e.g., Apple: the computer company and Apple: the apple).
One way to do this is to identify synonyms or related words in relation to the search term to determine the exact meaning of the use in the keyword text.
The presence / absence of LSI words probably acts as a signal of content quality.
A few words about Latent Semantic Indexing : Semantic indexing, sometimes referred to as Latent semantic analysis, is a mathematical method developed in the late 1980s to improve the accuracy of information retrieval.
It uses a technique called Singular-value decomposition to detect unstructured data within documents and to determine the relationships between the concepts contained in them.
Essentially, it finds the hidden (latent) relationships between words (semantics) in order to improve the comprehension of information (indexing) .
20. LSI Keywords in title and description tags: As with web page content, LSI keywords in page meta tags may help Google understand the exact meaning of a word that may have two or more meanings. within a text.
21. The page covers a topic extensively: There is a correlation between the length and depth of coverage of a topic and the page rank in Google results.
Pages that cover a topic in detail and extensively may have an edge over pages that cover one-sided or only a portion of a particular topic.
22. Page loading speed via HTML: Both Google and Bing use page loading speed as a ranking factor.
Search engine spiders can accurately calculate the speed of your site based on the HTML code of your page.
23. Page load speed in Chrome browser: Google can also use Chrome user data to get a better idea of the page load time.
24. Use of AMP Accelerated Mobile Pages: Although not a direct ranking factor of Google, AMP may be a prerequisite for ranking in the mobile version of Carousel News (shown on the results page).
25. Entity match: Does the content of a page match the “entity” a user is looking for?
If so, this page can get a ranking boost for this keyword.
It is essentially linking a search term to results related to this query that are not directly related to a first glance.
Example: If you do a search “Prime Minister of Greece” will show you the Prime Minister of Greece and a field entitled “Other users also searched” in which appear not only former Prime Ministers of Greece but also people who are connected to the news or are associates of the current Prime Minister.
Read more about the topic in Search Engine Land
26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand exactly what a website is about.
27. Duplicate content: Identical content on the same website, even if it has small variations , can negatively affect the appearance of the website in search engine results.
28. Rel = Canonical: Using this tag may prevent Google from penalizing your site for duplicate content.
As Google says for the tag : “The rel =” canonical “link attribute warns search engines that the content of variation pages is essentially the same as the home page and that you would prefer search engines to index the home page rather than the variations you use for your experiment ”.
29. Image Optimization: Images send important signals to search engines via file name, Alt text, title, description, and caption.
30. Fresh Content : The Google Caffeine update favors recently published or updated content, especially for searches in which time plays a role.
Underlining the importance of this factor, Google displays the last updated date of a page in many cases on the results page
31. Extent of Content Updates: How big the changes and modifications are to a page also serves as a sign of how “fresh” the page content is.
Adding or removing whole sections is more important than changing the order of words or correcting some spelling mistakes.
32. Page Update History: How often is the page updated? Daily, weekly, every 2 years? The frequency of page updates also plays a role in how “fresh” the content of a page is.
33. Keyword at the beginning of the text: The appearance of the keyword or phrase in the first 100 words of the text of a page sends another signal to Google and seems to be related to the ranking in the results of the first page of Google.
34. Keyword in H2, H3 headers: Having your keyword in H2 or H3 headers can be another sign of relevance.
“These header tags in HTML help us understand the structure of the page,” said John Mueller.
35. Outbound links quality: Many SEOs believe that linking to high authority domain sites also sends a signal to Google. And this is supported by a recent study.
36. Site Routes That Drive the Outbound Link: According to the Hillop Algorithm, Google can use the content of the pages you link to as a relevancy signal for your own website.
37. Grammar and spelling: Proper grammar and spelling is a sign of quality, although Matt Cuts was not clear a few years ago about whether it was important or not.
38. Syndicated Content: If the content of the page is copy paste from another page that has already been indexed, your page ranking will either not be done or will be poor.
39. Mobile Update: Often referred to as ” Mobilegeddon “. This update rewards pages that have been properly optimized for mobile devices.
40. Easy to use on mobile: Websites that users can easily navigate through mobile phones may have a slight advantage in Google ‘s ” Mobile-first Index “.
41. “Hidden” content on mobile: Hidden content on mobile devices may not be indexed in relation to fully visible content.
However, John Mueller, who works at Google as a Webmaster Trends Analyst, recently stated that hidden content is OK. But he also said that “… if it is critical content it should be visible…”.
42. Auxiliary “Supplemental Content”: Useful and useful supplementary content is an indicator of the quality of a page (and therefore a Google ranking factor). Examples of such content are currency converters, loan interest calculators, etc.
43. Content behind tabs: If users have to click on a tab to reveal part of your page content this content “may not be indexed”.
44. Number of outbound links: Too many dofollow outbound links can damage a page’s PageRank.
45. Multimedia: Images, videos, and other media files can serve as a signal for the quality of content. For example, a study found a correlation between multimedia and ranking .
46. Number of internal links to a page: The number of internal links on a page indicates its importance relative to other pages on the site.
47. Quality of internal links to a page: Internal links from authoritative pages on your website have a better result than pages with zero or low PageRank.
48. Broken Links: Having too many Broken Links (links that, for various reasons, do not lead to another page) can be a sign of a neglected website.
Google, according to the Google Rater Guidelines Document, uses broken links as a marker to evaluate the quality of the home page.
49. Reading Level: There is no doubt that Google is considering the ease of reading texts. But exactly how he uses this information is under discussion.
Some claim that if you cover a basic level, ie if the text is easy for the user, it helps the results because it is able to attract a larger readership.
50. Affiliate links: Affiliate links will probably not hurt your ranking. But if you have too many, Google’s algorithm can pay more attention to other quality signals to make sure you are not a ” thin affiliate site “.
How does he understand it? For example consider:
– Product pages, in which product descriptions and reviews are copied directly from the original merchant with no original content or value added.
-The majority of the site contains affiliate links and a limited number of valuable content that has real value for users.
51. HTML Errors / W3C Validation: Many code errors send a signal that the site is of poor quality. Although it is disputed, many consider the opposite to be a sign of quality.
52. Domain Authority: When in comparison, everything is equal, one page coming from a site with a higher domain Authority will always rank higher than another site belonging to a site with a lower domain authority.
53. PageRank: Not confirmed but pages with better PageRank tend to outperform pages with lower PageRank
54. URL Length: Excessively large URLs may affect the appearance of a page in search engines.
In fact, several studies have found that short URLs tend to have a slight advantage in Google search results.
55. URL Path: A page closer to the home page can get a little boost compared to pages that are deeper in a site architecture.
56. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human intervention to influence SERPs (Search Engine Results Pages).
57. Page Category: The category in which the page appears is a relevance mark.
A page whose topic belongs to a related category can get a relative boost in relation to a page linked to a topic unrelated to the topic page.
“The only way to improve your SEO is to link one text to another, and more specifically a group of texts together.”
59. Keyword in URL: Another relevancy signal. A Google spokesman recently described it as “a very small ranking factor “.
60. String URL: The categories in the URL String are read by Google and give a signal to a page.
61. References and Sources: References and references, as in academic-research texts, can be a sign of quality. However, Google has denied that it uses external links as a ranking mark.
Asked about this, John Mueller replied: “From our point of view, it really depends on you. It is not something that we would say gives an advantage. But if you think this is a link that helps users better understand your site, then maybe it makes sense.
62. Dots and Numbered Lists: Dots and numbered lists help break down your content and make it more user-friendly. Google probably agrees and may prefer content with bullets and numbers.
63. Page Priority in Sitemap.xml: Priority given to a page through the sitemap.xml file may affect the ranking.
64. Many outbound links: Some pages have too many links, so they distract the reader from the main Content ”.
65. Number of Other Keywords: If the page ranks for several other keywords, it may give Google an internal quality signal.
66. Page Age: Although Google prefers fresh content, an older regularly updated page may outperform a newer page in results.
67. User-friendly Layout: The Google Quality Guidelines document states:
“The page layout on highest quality pages makes the Main Content immediately visible.”
In short: Content must be immediately visible.
68. Parked domains: A Google update in December 2011 reduced parked domain search traffic.
69. Useful Content : Google can distinguish between “quality” and “useful” content.
70. Content provides value and unique statistics: Google has stated that it has no problem punishing sites that offer nothing new or useful, especially thin affiliate sites.
71. Contact Page: The aforementioned Google quality document states that it prefers sites with contact information pages. Supposed bonus: your contact information matches whoIs information.
72. Domain Trust / TrustRank: Many SEO experts believe that “TrustRank” is an extremely important ranking factor. And a recent Google patent for “Trusted Search Results Ranking” seems to support that.
73. Website Architecture: A well-structured website helps Google organize your content thematically. It can also help you access Googlebot and index all the pages on your site.
74. Site Updates: Many believe that updating – and especially when new content is added to the site – gives a freshness factor to the entire website. Recently, however, Google denied that they use the frequency of publication in the “algorithm”.
76. Website Uptime: If your page is constantly down due to site or server maintenance this may damage your rankings (and may even lead to the removal of indexing if the problem is not fixed).
77. Server Location: The location of the server may slightly affect search engine results in specific geographic areas.
78. SSL Certificate: Google has confirmed that it uses HTTPS as a ranking signal. However, according to Google, HTTPS acts as a “tiebreaker” between 2 identical results.
80. Duplicate meta information on-site: Duplicate meta-information on your site may reduce the visibility of your page. The Search Console warns you if you have too many of these.
81. Breadcrumb Navigation: This is a signal that the website is user friendly as its architecture helps users (and search engines) know where they are on a site.
Google states: “Google Search uses breadcrumb tagging on the body of a web page to categorize information from the page into search results.”
82. Mobile Optimization: More than half of all searches are done by mobile devices, and Google wants to see if your site is optimized for mobile users. In fact, Google is now imposing penalties on non-mobile sites.
83. YouTube: There is no doubt that YouTube videos are privileged in the SERPs (Youtube belongs to Google).
84. Easy-to-use website: A website that is difficult to navigate can impair ranking indirectly by reducing website time, pages displayed, and bounce rate (Google RankBrain ranking factors).
85. Use Google Analytics and Google search console: Some people believe that installing these two programs on your site can improve the indexing of your page.
They can also directly affect rankings, giving Google more data (e.g., a more accurate dropout rate). Google, however, describes this as a. Myth.
86. User Rating / Website Reputation: Reviews from other websites that relate to your site are likely to play a role in Google’s algorithm.
87. Linking Domain Age: The older the domain associated with your page, the better
88. Number of Linking Root Domains: The number of domains associated with a domain is one of the most important ranking factors in Google algorithm, as you can see in the relevant Backlinko search of 1 million Google search results.
89. Number of Links from Different C-Class IPs: Links from different C-Class IPs addresses indicate that a wide range of domains are associated with you, which can help in ranking.
90. Number of pages linked: The total number of pages linked to your page – even from the same domain – has an impact on the rankings.
91. Backlink Anchor Text: As mentioned in the description of the original Google algorithm:
“Anchor text often provides more accurate web page descriptions than the pages themselves.”
Obviously, the text on which a backlink is placed is a less important Google ranking factor than before (and, when highly optimized, acts as a spam signal). However, text with the keyword anchor text still sends a strong relevancy signal.
92. Alt Tag (for images): The text in the Alt tag works like anchor text.
93. Links from .edu or .gov domains: Matt Cutts has stated that TLD does not affect the weight of a web page. However, this does not stop SEOs from thinking that links from .gov and .edu are a little more valuable.
94. Authority of Linking Page: PageRank is an extremely important ranking factor from the early days of Google and still is.
95. Authority of Linking Domain : The PageRank of the site plays an important role in the value of a link.
96. Links from competitors: Links from other pages that rank with you in the same SERPs seem to be more valuable for ranking a page for that keyword.
97. Links from “Expected” Websites: Some SEO’s believe that Google will not have complete trust in your site until a number of “expected” sites belonging to your industry link to you.
98. Bad Neighborhood Links : Links to so-called ‘bad neighborhoods’ can damage your site.
99. Guest posts: Although the links from guest posts are still valuable, they are probably not as powerful as the natural links (also regular guest posting on a “large scale” can damage your site).
100. Ad Links: According to Google, ad links should be nofollow. However, it is possible that Google will be able to detect and filter links from ads.
101. Homepage Authority: The links on the home page may play a special role in the evaluation of a website and the links on it.
102. Nofollow Links: This is one of the most controversial topics in SEO. The official position of Google on the subject is:
“Generally, we do not follow them.”
This answer shows that they do… at least in some cases. However, their value is not as great as dofollow links.
103. Links from different sources: Having an abnormally high percentage of links from a single source (eg forums, blog comments) can be a sign of spam.
On the other hand, links from various sources send a message about natural links to your website.
104. “Links from advertisements or other words around the link: Words such as” sponsors “and” sponsored link “and generally referring to purely advertising practices may reduce the value of a link.
105. Links to content / text: Links embedded in the content of a page are considered more powerful than links on a blank page or elsewhere on the page.
106. Big 301 Redirects to Page: Backlinks from 301 redirects greatly reduce PageRank, according to a Webmaster Help video.
107. Anchor text in Internal Links: Text in internal links is another signal of relevance. However, they have much less weight than anchor text in links from external sites.
108. Link Title Attribution: The title of the link (the text that appears when you hover the mouse pointer over a link) can also be used as a relativity mark.
109. Country of Domain TLD: Top-level domain links for specific countries (.de, .cn, .co.uk) can help a website rank better in that country.
110. Positioning a link in the content: Links at the beginning of a content may be slightly more important than links at the end of the content.
111. Location of the link on the page: The link to a page is important. In general, a link embedded in the content of a page is more powerful than a link in the footer or sidebar.
112. Domain relevance : A link from a site with relevant or similar content to yours is significantly more powerful than a link from a domain whose content has nothing to do with yours.
113. Page-level relevancy : A link from a relevant page also “passes” more value.
114. Keyword in the Title: Google pays more attention to links than pages that contain your page keyword in the title.
115. Positive Speed of Getting New Backlinks: A site with good link building speed usually gets a boost in SERPs as it shows that your site is growing in popularity.
116. Negative speed of new backlinks: On the other hand, a negative speed in developing new backlinks can significantly reduce the ranking as it is a sign of low popularity.
117. Hub Page Links: The Hilltop algorithm indicates that retrieving links from pages that are considered top of a particular topic is subject to special treatment.
118. Links from a top site: A link from a site that is considered an “authority site” may be more important than a link from a small, relatively unknown site.
119. Links from Wikipedia: Although links are nofollow, many people believe that getting a link from Wikipedia boosts the search engine’s vote of confidence on a page.
120. Co-Occurrences: Contexts , that is, the words that appear around backlinks, help Google understand what this page is about.
121. Backlink Age: The older chronological land – links have more “power” in relation to the new backlinks.
122. Links to real sites versus “Splogs”: Due to the proliferation of blogs, Google is likely to place more emphasis on links from “real sites” than (fake) blogs.
123. Naturally generated Link profile: A site with “naturally” generated links ranks higher and will be more resistant to algorithm updates than one that has apparently used black hat strategies for link building.
124. Link Exchange: Google recognizes “excessive link exchange” and it is best not to use this tactic.
125. User-generated links: Google may find links to user-generated content rather than the actual owner of the site.
126. Links from 301: Links from 301 redirects may lose a bit of their “power” compared to a direct link. However, Matt Cutts says 301 redirects are similar to direct links.
127. Using Schema.org: Pages that support structured data can be ranked above pages that do not use it.
This can give a direct or indirect impetus (due to the fact that microformat pages have better CTR on results pages).
128. TrustRank of the site linked to your page: The reliability of the site linked to you determines how much “TrustRank” it sends to you.
129. Number of outbound links per page: A link to a page with hundreds of external links “passes” less PageRank, ie has less weight, than a page with a few outbound links.
130. Forum Links: Due to the high degree of spamming, Google may significantly underestimate forum links.
131. Number of content words: A link from a 1000 word post is more valuable than a link within a 25 word quote.
132. Quality of Content: Links from bad text are not as valuable as links from well-written content.
133. Scattered Links to a Website: Matt Cutts confirms that scattered links from one site to another are “squeezed” to be considered a single link.
RankBrain 134.: To RankBrain is part of AI algorithm of Google. Many believe that its main purpose is to record how users interact with search results (and to rank results accordingly).
135. Organic Click Percentage for a Keyword: According to Google, pages with a good CTR can rank in the SERPs for that keyword.
136. Organic CTR for all keywords: The organic CTR of a site for all the keywords it ranks can be a sign of good User experience (in other words, “Quality Score” for organic results).
137. Bounce Rate: Opinions about Bounce Rate vary, but it can be a way for Google to measure their users’ satisfaction with pages (pages with high bounce rates are probably not a great result for this particular word- key).
However, this is also under discussion.
A recent SEMRush study also found a correlation between dropout rate and Google ranking.
138. Instant Traffic: Google confirms that it uses data from Google Chrome to determine how many users visit a site directly (and how often)
Sites with high direct traffic are probably higher quality sites than sites with very low direct traffic.
In fact, the above SemRush study found a significant correlation between direct traffic and Google ranking.
139. Repeat traffic: Websites with repeat visitors may speed up its ranking in Google.
140. Pogosticking: “Pogosticking” is a special type of bounce rate. In this case, the user clicks on other search results in an attempt to find the answer to his query.
141. Blocked Sites: Google has disabled this feature in Chrome. However, Panda used this feature as a quality signal. Therefore, Google may still use a variant of it.
142. Chrome Bookmarks: We know Google collects Chrome browser usage data. Pages that receive bookmarks in Chrome may be enhanced.
143. Number of Comments: Multi-comment pages can be a signal of user interaction and page quality.
144. Dwell time : Google pays a lot of attention to “stay time”: how much time people spend on your page when they come from a Google search.
This is also sometimes referred to as “long clicks vs short clicks”. In short, Google measures how much time Google users spend coming from the search page on your page. The longer the time, the better.
SPECIAL GOOGLE ALGORITHM RULES
145. Search term and “fresh” page: Google gives newer pages a boost in some searches.
146. Search term and “difference” in results: Google can add variety to a results page for ambiguous keywords such as “Ted”, “WWF” or “ruby”.
147. User browsing history: You’ve probably noticed: The sites you visit often get a boost in SERPs in terms of your searches.
148. User search history: User search terms affect search results for later searches.
For example, if you search for “reviews” and then search for “camera tade”, Google is more likely to show you websites that have reviews for that particular camera higher in the SERPs.
149. Featured Snippets: According to a SEMRush study , Google selects Featured Snippets based on a combination of content, formatting, page authority, and HTTPS usage.
150. Geolocation: Google prefers sites with a local server IP address and domain name extension for a specific country.
151. SafeSearch: Search results with profanity or adult content are not displayed for people with ‘ SafeSearch ‘ enabled.
152. Google+ Circles: Although Google+ is virtually dead, Google is showing higher results for creators and websites added to Google Plus circles (update: Google plus closed in April 2019 ).
153. “YMYL” Keywords: Google has higher quality content standards for “YMYL” keywords. What are these websites?
YMYL (Your Money or Your Life) stands for “Your Money or Your Life” and refers to pages that are important enough that, if they were of low quality, they could have a potentially negative impact on a person’s life, income or happiness. person.
Generally, the pages that Google requires to compile experts are known as YMYL pages. According to Search Engine Land , Google considers the following categories as examples of YMYL pages:
– Pages for shopping or financial transactions
– Pages that provide financial information, for example, investment or tax information
– Pages that provide medical information about specific illnesses or diseases or mental health
– Pages that provide legal information about issues such as child support, divorce etc.
– Any page that can be made is dangerous or harmful if it had low EAT levels (eg car repair and maintenance)
154. DMCA Complaints: Google “removes” pages with legitimate DMCA complaints.
155. Domain Diversity: The so-called “Bigfoot update” is supposed to add more different domains to each SERP page.
156. Transactional Searches: Google sometimes displays different results for keywords related to purchases.
157. Local searches: For local searches, Google often places local results above “normal” organic results.
158. Top Stories Box: Some keywords activate the Top Stories box.
159. Brand Preference: Following the Vince Update, Google began pushing big brands for certain keywords.
160. Shopping Results: Google sometimes displays Google shopping results in organic SERPs:
161. Image Results: Google images sometimes appear in regular, organic search results.
162. Easter Egg Results: Google has a dozen or more bonuses on its pages or as they are known Easter Egg Results :. For example, when you search for “Atari Breakout” in Google Image Search, the search results turn into a game that you can play.
163. Single Site Results for Brands : Brand-based or brand-based keywords get more results from the same site.
164. Payday Loans Update: This is a special algorithm designed to clear “many spammy search terms”.
165. Brand name Anchor Text : Branded anchor text is a simple but powerful brand mark.
166. Branded searches: Users search for brands. If users search for your brand on Google, it indicates to Google that your site is a real brand.
167. Search for brand name and keyword : Do users search for a specific keyword along with your brand name (for example: “Mind the Seo SEO services”);
If so, Google can give you a boost in results when users search for the keyword without using the brand name in the search term.
168. Facebook page with many likes: Brands tend to have Facebook pages with many likes
169. Twitter Profiles with Many Followers: Twitter profiles with many followers mark a popular brand.
170. Official company page on Linkedin: Most real businesses have Linkedin company pages.
171. Known Authorship: In February 2013, Google CEO Eric Schmidt announced that:
“In search results, information associated with verified online profiles will rank higher than content without this verification, which will result in more users naturally clicking on the top (verified) results.”
172. Legality of social media accounts : A social media account with 10,000 followers and 2 posts may be interpreted very differently from another 10,000 followers account with great interaction with the friends of the page.
In fact, Google has filed a patent that determines whether the social media accounts were genuine or fake.
173. Report brand name on Top Stories: Major brands are hosted on Top Stories all the time. In fact, for some brands even a feed from their own website appears on the first page of google.
174. Brand Mentions: Report brand name without link. Google sees that the brand is not associated with an active link but takes it as a signal.
175. Brick and Mortar Location: Real businesses have offices. Google may be looking for location data to determine if a site is a big brand.
ON-SITE WEBSPAM FACTORS
176. Panda penalty: Websites with low quality content are less visible in the search after the Panda update.
177. Links to “Bad Neighborhoods”: Links to “bad neighborhoods” – such as drug trafficking sites – can damage your site’s search visibility.
178. Redirects: “Hidden” redirects are strictly prohibited. If found, the site may not only be penalized, but disappear completely from the results.
179. Pop-ups or Distracting Ads: The official Google Rater Guidelines Document states that pop-ups and distracting ads are a sign of a poor quality website.
180. Interstitial Popups: Google may penalize sites that display pop-ups across the page to mobile users.
181. Excessive website optimization : Google punishes sites for excessive optimization. This includes: keyword stuffing, header tag stuffing etc.
182. Gibberish Content: A Google patent describes how Google can detect Gibberish Content, which is useful for filtering spun content (similar page content that changes some words or phrases so that it is not considered duplicate ) or automatically generated content.
183. Login Pages: Google wants the page you display on Google to be the page the user eventually sees. If your page redirects you to another page, this is a “Doorway page”. Needless to say, Google does not like sites that use such pages.
184. Ads Above the fold: The “Page Layout Algorithm” punishes sites with a lot of ads (and not much content) above the fold, ie the first part of your site seen by the user who enters your page.
Source: Search Engine Land
185. Hiding affiliate links : Hidden affiliate links (and especially with Cloaking) can result in a penalty.
186. Fred: A nickname given to a series of Google updates launched in 2017. According to Search Engine Land, “Fred” targets low-value content sites that value their revenue more than helping their users .
187. Affiliate sites: It’s no secret that Google is not the biggest fan of affiliate sites. And many believe that sites that generate revenue from affiliate programs are subject to additional scrutiny.
188. Autogenerated Content: Google understands when a web page’s content is generated automatically. If they suspect that you are creating your content in this way it could result in a penalty and / or removal of the index.
189. Excess PageRank Sculpting : PageRank sculpting – with nofollow on all outbound links – can be a sign of system manipulation.
190. IP address marked as spam: If the server’s IP address is marked as spam, it can affect all the websites on that server.
191. Meta Tag Spamming: Keyword stuffing can also be done on meta tags. If Google finds that you are adding keywords to your title and description tags in an attempt to fool the algorithm, it may penalize the site.
OFF – SITE WEBSPAM FACTORS
192. The unnatural influx of links: A sudden (and abnormal) influx of links is a sign of fake links.
193. Penguin Penalty: Websites hit by Google Penguin are significantly less visible in search. Although, apparently, Google Penguin is now more focused on filtering out bad links than on sanctioning entire sites.
194. Linking profiles with a high percentage of low quality links: Many links from sources used for black hat seo (such as blog comments and forum profiles) can be a sign of system manipulation.
195. Linking between domains: The famous analysis by MicroSiteMasters.com found that sites with abnormally high number of links from unrelated sites were more sensitive to Penguin.
196. Abnormal link warnings : Google has sent thousands of “abnormal link detection” messages through the Google Search Console. This is usually preceded by a drop in rankings, but this is not always the case.
197. Low Quality Directory Links: According to Google, baclinks from low quality directories can lead to a penalty.
198. Widget Links: Google does not like links that are automatically generated when a user embeds a “widget” on their site.
199. Links from the same Class C IP: Obtaining an abnormal number of links from sites on the same IP server can help Google determine if your links come from a site network.
200. “Poisoned” Anchor Text: Anchor text that is confirmed to be spam (especially keywords for illicit drug sales) pointing to your site may be a sign of spam or hacked site. Either way, it can hurt your site ranking.
201. Unnatural Link Spike: A 2013 Google patent describes how Google can detect if linking to a page is legal. These unnatural links will degrade.
202. Article Directory Links and Press Releases: The “bad” links to article directories and press releases have been produced to the point where Google ignores these two link building strategies in many cases.
203. Manual actions: There are several types , but most are related to black hat link building.
204. Selling links (paid llinks): Paid links can significantly damage your search results.
205. Google Sandbox: New websites that have a sudden influx of links are sometimes placed in Google Sandbox, which temporarily restricts the search visibility.
206. Google Dance: Google Dance may temporarily change the ranking. According to a Google patent, this can be a way to determine if a site is trying to “play” with the algorithm.
207. Disavow Tool: Using the Disavow Tool can remove a manual or algorithmic penalty for sites that have been the victim of Negative SEO.
208. Request for reconsideration: A successful reconsideration request can overturn a penalty.
209. Temporary Link Schemes: Google has caught people creating – and quickly removing – spammy links.
210. BERT Algorithm: By updating the algorithm and using BERT (Bidirectional Encoder Representations from Transformers), Google tries to understand users’ queries in EXACTLY the same way that people perceive the same queries.
What it does, that is, is improve our searches by better understanding how words relate to a sentence. More about the BERT algorithm in the relevant text.
And as we said at the beginning, the discussion about the ranking factors of the largest search engine in the world never ends…