How to do free SEO? 10 tips from SEO experts!

The experts agree that it is easy to learn how to do free SEO for the positioning of your website in Google, for this you only need some knowledge and time to learn and apply them on your website, we explain some tricks!

Calculate your SEO budget in a minute!

In a minute you will know the budget of your SEO web positioning campaign, without waiting, without paying more and only for what you really need to achieve the objectives of your company.

The SEO optimization of your website is a must for any company and, if you are wondering how you can do SEO for free yourself, I will tell you that well done it can be free and appear among the first results, but you will need a lot of time to learn all the SEO techniques and to apply them on your website.

I start this article being sincere and direct, with experience as a SEO and web positioning consultant .

You see, SEO optimization of your website in search engines is not an option, it is a necessity, otherwise, how do you plan to appear in the search results? With advertisements? Yes, of course, it is an option, but the investment will be very large and your company may not be prepared to assume these expenses. Also, you will only appear there as long as you pay. The day you don’t, you disappear.

But I have good news; optimize and improve the SEO and positioning of your website , learning how to do SEO is free and you can appear naturally among the first results, next to those who are leaving a fortune every month for being there too.

In fact, if you ask me, I’ll tell you that advertising on search engines – like Google – is a momentary solution for your website that I don’t recommend unless it’s fair and necessary.

Here among us: many Internet users, myself included, do not pay attention to the results sponsored by Google . We read those who have positioned themselves naturally, which are the important ones. Most likely it is because we have a certain suspicion of the word ” Ads ” or because we know that these results are not what Google really recommends; they are there because they pay, good or bad, simply.

I bet right now a coffee with you that sooner or later you will end up doing SEO optimization on your website . So start as soon as possible, learn how to do SEO for free and start researching what SEO Marketing is , trends and techniques.

Table of contents

  • 1 5 tips to learn how to do free SEO on any website
    • 1.1 If Google is reluctant to give up the first places, how to do SEO?
    • 1.2 How to do free SEO? Think mobile first!
    • 1.3 Shared content on social networks is key in SEO
    • 1.4 Biased content boosts your SEO, and it’s free!
    • 1.5 The importance of local searches to do SEO
  • 2 How to do free SEO before launching your website? 5 super-tricks!
    • 2.1 Create a temporary “coming soon” page
    • 2.2 Assign each keyword (keyword) with your page according to SEO
    • 2.3 Start doing SEO creating expectations from your social networks
    • 2.4 Publish at least 3 articles (posts) in your Blog
    • 2.5 Think about how you are going to do free SEO and start with your link building strategy
    • 2.6 Do all the SEO ‘homework’ and you will see results from the start

5 tips to learn how to do free SEO on any website

Today you have many challenges in terms of optimizing your website because, as you will see below, there are some trends that can play against you.

What you should keep in mind is that web positioning and SEO optimization are very variable matters . You must not trust yourself. Review what you are doing and contrast it with new trends. This way you can advance in your goal: to get to the top of the search results .

If Google is reluctant to give up the first places, how to do SEO?

For some time now, we have seen that Google has made the decision not to lose prominence and has said “ Why first show the results of someone who does not pay me when I have the answers for everything? ”. And you have made the decision to create a section for quick answers to common and diverse questions.

You can see it, especially when you do very specific searches. For example, if you search for ” digital marketing ” it is very likely that Google will show you as the first result the definition that it has found on a web page that it cites at the end of the definition. Other times, with even more specific questions, it shows you exactly what you’re looking for.

You may think that it is quite useful, and to some extent it is for the user, but that is causing people to leave out the rest of the search results. But then:

What is the use of optimizing the SEO of your website, if Google is going to steal all the attention with its quick responses?

Someone might think that you are welcome and that it makes no sense to continue optimizing the SEO of the web. But before you throw in the towel, let me tell you, these instant answers don’t appear for all searches . In fact, many times people do not find in the instant answer what they are looking for and continue to consult the other results.

Google is said to do it for the user experience. But knowing Google as I know it – they have been a close relationship for more than 15 years – I think it is a strategy to promote what it sells, that is, advertising. Without a doubt, this is a trend that you should not take your eye off and see how it affects your website.

Therefore, we still recommend that in your SEO strategy you use more keywords ( keywords ) long chain ( long tail) , specific, to be less likely to affect you.

How to do free SEO? Think mobile first!

It is not the first nor will it be the last time that I speak of the mobile phone as a device to access the Internet and visit web pages.

I will repeat it ad nauseam, but it needs to be very clear to you:

The business that does not have its website completely adapted to mobile devices, has all the numbers of failing in its digital marketing, also in its SEO. It will not be because I have not warned!

And I do not mean that you make an effort to make your business website with a responsive or adaptive web design and make it look good on mobile phones so that the user experience from these devices is satisfactory. I mean putting mobile design as a critical issue in your business strategy, which is called the Mobile First concept .

When thinking about how to do free SEO, put aside the desktop version of your website for a while. Start to think that more and more percentage of your audience is connecting from their mobile or from a tablet. Once you do, you will understand the importance of the responsive design of your website.

You may not see the difference yet, but I will explain it to you quickly.

The mobile screen is just a portion of your computer screen. Imagine how difficult it would be to view the content of your website on that small screen. It’s as simple as you can’t. For the mobile user, try to see your website not adapted to all devices, it is real torture and they will end up running away.

Therefore, you must adapt your website to all mobile devices. When you do, I invite you to make structural changes and opt for simplicity. Your users will thank you. Let’s stop making visually spectacular pages that at the moment of truth are neither functional, nor effective, nor are they useful at all.

At the web design level, you must have three unique objectives for your website:

  • keep it simple
  • make it comfortable to navigate
  • make it useful

Plus, I’m going to give you an added incentive to do so: Google has said that it takes into consideration the fact that your website is mobile-friendly. In fact, I can assure you that I have seen how Google removes results (web pages) from mobile searches because they do not conform to this format and, in most cases, companies had no idea that this could happen.

So, if you are considering how to start doing SEO for free, it is best to optimize the SEO of our website for mobile phones .

Content shared on social networks is key in SEO

Undoubtedly, this is a trend that digital marketers have been waiting for a long time. Exactly from the moment that social networks became the place of reference for user conversations.

The trend says that the relevance of keywords in social networks is beginning to be taken into account and that they are indexed, that is, that they appear in the search results of search engines such as Google.

This forces you to commit much more to the social networks in which your company is present. There is no alternative, but you should not look for it either.

Remember that Google will index the relevant results on social networks . But not just any result, but the one that you consider useful for the search.

Of course, search engines like Google are not going to tell us what parameters will be taken into account when deciding the web positioning in each case. But I, using some logic and experience, could almost ensure that a tweet that has had a good interaction is much more likely to be indexed , for example, many ” likes “, retweets, among others. The same goes for the rest of the social networks. In fact, if there are several accounts with the same content related to search, the web content that has the best reputation on the social network will be indexed and positioned .

With all this I want to tell you that, when thinking about how to do free SEO, it is not about sharing content on social networks just to meet a requirement. But rather that the content you are going to share causes an impact on your audience; You must promote the interaction , reward it and reward it.

Remember that the guidelines for quality content will depend on the audience you are targeting. But keep in mind that it is always about creating empathy and offering quality and really useful information.

Biased content boosts your SEO, and it’s free!

I’ve already said it once, but content is king on the Internet . Therefore, there is always going to be a tendency to be talked about.

In this case, the trend indicates that longer content is better positioned than short content. But wait a minute I have to give you some warnings.

It is not about forcing the content so that you have three thousand words left. It is about creating content that is useful, where everything is well explained, in detail, but does not become tedious to read.

Remember that, although you are optimizing SEO for the search engine, your potential clients are people who will read the content and, if they find it boring and redundant, they will not give it any value and will not read it; lost sales opportunity.

This trend when it comes to devising how to do free SEO stems from the belief that search engines, specifically Google, longer content can be more useful for the user because they have more opportunity to explain the subject in detail.

To me, in particular, this reminds me of that SEO trend from the beginning of the era, which said that content that had more repetition of keywords was better positioned, and therefore web pages were responsible for repeating it many times in a text, even if the result didn’t make any sense or consistency.

You must be aware that, although your content should tend to be longer and complete, you must be sure that it is not tedious for the person who reads it. In this case, I recommend that you complement the information with visual content , that always makes the reading more enjoyable. Of course, good writing helps a lot.

In addition, you should know that the more complete and enjoyable your content is, the more likely the user will stay longer on your website and that is favorable for the positioning of your website in Internet search engines .

The importance of local searches for SEO

Do you remember when I told you that the mobile was the first thing? Well, in this case I repeat it to you because the local results are linked to our GPS position at the specific time we do the searches on Google, Bing or others.

Simply put, search engines take your current location and return results for the products and services that are closest to you. Without going any further, Google revealed that searches “Near me” have doubled. Are you aware of the great opportunity this represents to appear in the first places of Google searches? Think wisely.

For example, someone can search for “ restaurant in Barcelona ” and Google will first show them the restaurants closest to their position .

The quick and hot sale opportunities are huge!

How can you do free SEO to improve the chances of your business appearing in local results ? Easy, locate it on Google Maps / Google Places, adding your business in Google Business and following the steps for registration.

In another article I explain in detail how to optimize in SEO in Google Maps and Google My Business and get out of the first . Very interesting!

This is especially extremely useful for offline sales, that is, sales that are made outside the Internet. Remember that many of the searches done on Google are intended to obtain information and then go to the store or business premises.

As you may have seen, learning how to do free SEO requires fine-tuning your strategy a bit to catapult you to the first place in search results, or where Google allows you to be.

Let’s position your website at the top of Google!

No cheat or cardboard; We develop realistic and effective web positioning campaigns (SEO) in Google and other search engines, with our feet on the ground, faithful to your company and with objectives that give real results.

How to do free SEO before launching your website? 5 super-tricks!

You have been thinking about the development of your website. You know that it has a design that is going to ‘pop’ and that the business looks very good because you have selected some products that are going to be on the market.

You have already reviewed everything and the web design company that collaborates with you has told you that everything is OK.

Stop! Sure? No, not all.

Believe it or not, there is a point that you are overlooking and that you thought you should worry about later: the SEO of your website. That is, the SEO optimization of your website for search engines such as Google, Yahoo or Bing among others.

If you make good decisions before creating the web , you can lay the first stone of what will be a well-optimized web for its web positioning, so that it costs our ‘friend’ Google as little as possible to ‘get affectionate’, you will have a lot to win in the positioning of your website in Internet search engines .

Let’s see then 5 tips on how to do free SEO before launching your website, which I do to you when you are part of an SEO and web positioning agency .

Create a temporary ” coming soon ” page

The first step when evaluating how to do free SEO before publishing your web page, is to create and publish a provisional web page announcing something like ” new web soon “, long before publishing the new web page. From the first moment you have access to the web server to publish it.

The reasons for making this simple gesture are many, among which:

  1. Web search engines, such as Google, give great importance to the age of the domain , so all the time you earn while you have been working on the development and launch of the new website will be very useful for your good positioning in search engines.
  2. On the other hand, during all that time perhaps you could have achieved subscribers , achieved potential clients thanks to the publication of a call to action (CTA) , download a PDF about your company or products, etc.
  3. You could even give access to your company’s ” press kit ” from which to introduce yourself, explaining a little about everything you are going to dedicate to and offering all the contacts they need for a possible interview.

If these reasons don’t convince you, let me tell you that Google has also recommended new web pages to use the ‘ coming soon ‘ pages . That changes the thing!

Assign each keyword ( keyword ) with your page according to SEO

When you already have the website published, with everything that we have recommended, you cannot forget that in order to have a good positioning in web search engines, searching for the best keywords is essential. Search engines place special emphasis on its use to know what the web page is talking about, assign a category to the content, etc.

For this reason, study well all the most important terms for your company, associate them with each of the pages that make up your website, according to the traffic you want to access each one in the future. This will help you to position yourself as soon as possible in the keywords that interest your business the most.

And one of the keys when it comes to devising how to do free SEO is to do everything possible to ensure that the titles and metadata ( META ) of the different pages are as optimized as possible according to your keyword strategy. Of course, later on you can change them according to the results you get, but surely later you will have other concerns and you will hardly be able to dedicate time to this point. So refine these points as best you can before launching the web.

Remember that each title of each page must be directly related to the content it contains, that they are easy to understand by any web browser and that it is not repeated with the title of another web section. All this without forgetting that we are writing for human beings, therefore write in a balanced way between being in a natural way and at the same time optimized in SEO as best as possible.

As you work on the pages of your website, do not forget that it should also be a very easy structure to be tracked by web search engines , checking that the entire skeleton of the web is organized in order of importance so that you can rank everything. content naturally based on your content and SEO strategy.

Start doing SEO creating expectations from your social networks

It is very possible that, in your strategy of how to do free SEO for your website, you have written down to create your business profiles when you have time once you have published the website.

But why wait if you can already create an expectation, achieve followers of your brand or even sales or reservations of your products?

To do this, start creating a community on social networks , providing valuable content for your target and always referring to your provisional website. This will begin to generate traffic and you will be able to attract new subscribers at the same time that you can climb your first positions in web search engines.

Do not forget to select well the social networks where you are going to open your profiles; They should be only in those where your target audience spends hours in order to capture their attention. Nor do you apply the maxim of “I open profiles in all of them” because in the end what will happen to you is that you will not be able to be active in all of them and you will lose recruitment opportunities.

Publish at least 3 articles (posts) in your Blog

At this point, you will surely be getting to the idea that it is time to create content, what web search engines feed on and how much they like, if you are really interested in how to do free SEO really effective.

Surely you thought that when the website was launched you would start creating articles on your company blog.

But why wait? Get ready to write the first posts that will bring you great traffic from the moment of publication of the web; precisely the moment is that it is more difficult to get traffic.

In this way, when you publish the new website and search engine crawlers reach your website, they will find abundant and quality content ; you will fall in love.

Even as you have already created your ‘press kit’, as we explained before, and a web form to attract potential clients, you can now create new pages in which you already have content explaining each part, joining it, for example, to the posts you make.

With all this, you will start your website with content and previous work that will undoubtedly give results and you will be grateful .

Think how you are going to do SEO for free and start your link building strategy now

Surely I do not need to tell you that the fact that you are referred from other web pages will make you more attractive to Internet search engines, more influential, becoming one of the most “handsome” newcomers to class. If you are wondering how to do free SEO and I have to choose a strategy, I’ll stick with this one! The linkbuilding and a key strategy known as SEO off page comes into play.

To achieve this, a good option is to work your own articles well on your Blog so that you can offer yourself as a guest author to publish guest posts or guest articles on other web pages.

Of course, do not choose any web page. They have to be web pages where your target ‘lives’ and that you know that it is a website that they surely access frequently.

You will also have to write epic content to get their attention and add so much value that they wonder who the expert who has written on that topic is.

If you don’t know where to look, Google will help you out. How? Very easy, you go to the search engine and there you put the keywords that interest you the most. The first results are the most important so consider how you can try to collaborate with them.

During this link building work, do not forget about the business directories in your sector. In this way you will be giving a good push to your ‘ coming soon ‘ page, which will be the future home page of your website, so that it will have links from these related web pages, the best answer to your question of how to do SEO! free!

Do not go crazy and the best of all is that you select well the websites where you are going to insert the address of your website. Aside from the web having a good reputation, take a look at the Alexa ranking to see if it really interests you. Discard paying at the first exchange rate; only if you know that it is a very powerful directory, then yes you can jump in .

Do all the SEO ‘homework’ and you will see results from the start

As there are many things that you must take into account when thinking about how to do free SEO. I will detail them again so that you do not miss anything before publishing your new web page:

  1. ‘ Coming soon ‘ page.
  2. Press kit with form to attract subscribers with a hook.
  3. List of keywords – keywords – with which you would like to rank.
  4. Each keyword associated with an optimized page with content on that topic.
  5. Titles and meta data related to your website.
  6. An easy-to-track page structure.
  7. Profiles on social networks, where your target lives.
  8. Minimum 3 posts to feed your Blog from 0.
  9. Offer the first articles as guests – guestposts – on other relevant web pages for your niche.
  10. Add your ‘coming soon’ page (future home) to directories in your sector.

With all these tasks on the agenda of how to do free SEO, you already have a lot of work ahead of your launch. It takes time, I know, but think that this way you will ensure that your web project starts off on the right foot.


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