Social Media Glossary: ​​176 Social Media expressions you need to know!

When it comes to social media, everyone feels they are fit to talk about it. But, do you know what Geotagging means, do you invest in UGC uptake or do you follow the ROR metric of your business?

It was with this in mind that we prepared a super updated social media glossary that will surely allow you to better understand the deep – and always expanding – universe of social media. Besides, knowing the most famous terms of these communication channels will allow you to put your best air of “know-it-all” into practice.

There are 176 expressions that are part of the daily life of every social media professional, and now it’s your time to master them.

Ah! And don’t miss our post on social media marketing . It is a fairly complete material about all the networks that are happening today.

Take a look at our letter index to better guide you within our glossary.

1. #

Typographic symbol that in social networks is known as  Hashtag . It is used to indicate relevant words within a certain context, being possible to index it in the search directory of networks such as Twitter,  Facebook , Google + and  Instagram , for example, in the form of a hyperlink or link to search the marked content.


2. AddThis

Company specialized in online tools for social media and content, including the popular WordPress plugin for sharing publications on social networks.

3. Scope of a publication

Term used to indicate how many people accessed a certain publication on a social network, especially on Facebook. This is one of the main metrics evaluated in social media management and for the development of new outreach and audience engagement strategies.

4. Algorithm

Sequence of rules or formulas used to solve a problem.

This concept is used with certain constancy in the definition of internal tools such as Google or Facebook, for example, in which the indication of an  algorithm  is responsible for carrying out intelligent searches, classification of publications, segmentation of audiences, etc.

5. Analytics

The term «Analytics», in Brazil, is frequently related to the Google Analytics tool  , which allows the analysis of data from your websites and access to information such as the number of visitors, time of visit, origin of entry on the site, etc.

6. Announcement

Ads, or Ads, are paid publications that occupy strategic places within social networks. On Facebook, they can be found on the right side of the screen. They are organized and selected according to the interests of the user.

It is an interesting tool for promoting specific content on the web and on Facebook. It is open to any user who wants to experiment.

7. API (Application Programming Interface)

An API comprises programming patterns that allow access to a certain application or software, apart from its integration with other custom functions.

The Graph API, from Facebook, and Fabric, from Twitter, are the two most popular and replicated APIs of social networks today.

8. Marketing Automation

The  marketing automation  refers to the use of tools that target the automation of processes of digital marketing, leaving the process much more organized, flexible and scalable management.

It can be used in conjunction with e-mail marketing, for example, and for some social networks, it can be incorporated and auxiliary in the scheduling of publications, as well as it can be useful in the organization of the editorial calendar.

9. Avatar

Generally, it is the image used as a profile photo on the social network. Avatar can also mean your personification within the digital world, as we see in online simulation games, for example.

10. was one of the successors of Formspring, a question and answer social network quite popular in Brazil in 2010.


11. Big Data

In short, Big Data indicates a large amount of complex data gathered in a certain location. This information needs to be polished and organized so that it can then be analyzed with some precision.

In social networks, it is possible to take advantage of the potential of Big Data to obtain privileged information about your audience, trends in the area and business opportunities.


Free website used to shorten URLs before sharing links. This guarantees some data for the access analysis of the chosen addresses.

13. Bio

Derived from biography, Bio is an expression widely used in social networks such as Instagram to indicate profile information. Within the area, it is possible to add the name, age, country of origin or links to the portfolio, for example.

14. Block

The expression block is better known on Twitter, but it is valid for most social networks as a synonym for limiting the access of a certain user to your information.

The block action guarantees the blocking of an account in order to prevent future interactions with the applicant, without limiting the other functions.

15. Blog

The term derives from the words “web” and “Log” and is generally maintained by users or companies with the goal of sharing content on a specific topic. In Brazil, there is the expression blog to designate the act of making a  post on a blog .

16. Blogger

The term can indicate both a blogger and the free blog hosting service offered by Google. The Blogger allows, through your Google account, the creation of .XHTML sites with the extension, taking advantage of the integration of other Google services. Some of these services are Picasa – photo hosting -, Google Plus – content sharing -.

17. Blogosphere

Expression used in Brazil at the beginning of the popularization of blogs in the country, indicating a networked community of blogs around the world. The concept was widely used by UOL Blog and despite appearing in both news, it has now fallen into disuse.

18. Blogger

See Blogger.

19. Branding

Set of fundamental solutions for the nutrition and survival of a brand in the market. It encompasses all issues from their training to their ongoing management, such as visual identity, positioning strategies and relationship with the public, etc.

20. Brandjacking

It is a dangerous action for any company by taking its identity online, promoting content that can deny its image. Brandjackers use fake profiles to ensure this kind of action.

21. Brand Persona

The Brand Persona is a character capable of bringing together all the characteristics and values ​​that a brand wishes to convey to its audience. In this Brand Person the tone and language of the company will be reflected, always seeking to adapt to the identity of the business.

22. Buffer

Buffer is an online tool used for managing social networks capable of centralizing all your accounts in a single location. Apart from allowing the pre-definition of schedules to upload the publications, the Buffer also guarantees the visualization of advanced statistics of the same, thus offering, more a point of analysis of the social media strategy.

23. Buzzsumo

Online content search and monitoring tool that allows the identification of currently popular topics, as well as the location of influencers in various social media.

This is a great alternative to finding popular content ideas for your site or blog.

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24. Campaign (Facebook)

Meeting of one or more paid ads (or set of ads) on Facebook and the entire process regarding their publication, monitoring and management.

25. Canva

Free online graphic creation tool. It became popular for ease of use and almost ready layouts with filters and options for colors, brightness, saturation, etc.

It allows the generation of images (already configured) directed to various social networks, apart from opening the possibility of purchasing stock photos for their pieces.

26. Layer for Facebook

Layer, ou Cover, is an image located at the top of a profile or page on Facebook. Currently, the requested dimensions are 685 x 450 px.

27. Caption

The term is used in networks such as Instagram, indicating the description that accompanies a publication of photos or videos.

It is common for the caption to also include Hashtags.

28. Folder (Pinterest)

On Pinterest, folders indicate collections of Pins classified by your own criteria. It is possible to follow a folder or add the content to a new collection.

29. Chat

Conversation, or chat, at a distance and at the moment, based on the sending of textual messages.

30. Check-in

As the name itself indicates, the check in function is used to indicate the user’s entry in some place or city different from the one he was in. The 4square was one of the first applications that popularized the term on social networks, which today is used on a large scale by Facebook.

The common user can select the check-in option on the Facebook status screen and then generate a brand compatible with your current location.

31. Circles (Google+)

Groups of people that form a connection network on Google+. It is possible to segment these groups in a personalized way, such as family, clients, friends, etc.

32. Clickbait

Clickbait indicates all types of links formulated to draw the user’s attention to an external page with little or no relation to the previously generated expectation.

A common example includes posts with tabloid titles that are belied by the content. This type of publication is generally made with the objective of generating visits or impressions for a certain link.

33. Comment

This concept is used in practically all social networks to indicate a message, generally public, sent by a user in a directed way for any publication.

34. Community

Term immortalized by the Orkut. Indicates a group of people with common interests who decide to join in the online environment to exchange information or share experiences.

35. Connection (LinkedIn)

They are people added to your network on LinkedIn. It works in a similar way to “friends” on Facebook.

36. Private Account (Twitter)

Term used to indicate user accounts who have chosen to limit access to their Tweets, only releasing it to users belonging to their contact network.

Private accounts are indicated by a small lock next to the username. This option can be activated or deactivated at any time through the account settings.

37. Conversion

See Conversion Rate.

38. CPC

Cost Per Click. Metric used to define the value to be paid, per customer, for each click on a sponsored ad placed on your site.

39. CPM

Cost per Thousand Impressions. Expression used to define the average value to be paid for every thousand impressions (appearances) of a banner on a site.

Unlike CPC, this alternative does not depend on user clicks, but only on their display on the page.

40. Creative Commons

Non-profit non-governmental organization responsible for the generation of licenses less restrictive than Copyright, facilitating the collaborative model without withdrawing the copyright on the part of the creator.

41. CrowdFunding

Collective financing.

Model for obtaining resources quite popular today, in which users (generally with the help of platforms such as Catarse or Kickstarter) seek funds to carry out their projects by offering exclusive rewards.

42. Crowdsourcing

Collective process of obtaining ideas, actions or content, operating mainly through online communities as an alternative to the traditional supplier model.

43. CSM

See Content Management Systems.

44. CTR

Click rate. It is a metric used to indicate the number of clicks that a content, or ad, received divided by the number of times it was shown to someone (either by viewing on social networks, organic ranking or email marketing, for example).


45. Delicious

Free service used to save and share links for access on any device. Similar to the “favorites” function of most browsers.

46. ​​Report as spam

A function similar to that of e-mail providers, it allows the user to report any content that they deem inappropriate or that may be considered spam to the moderator of the social network.

Generally, it is accompanied by the option to block the person responsible for the publication.

47. Digg

Social news network that allows users to vote on their favorite articles, making them appear first to other members of the network and increasing the reach of the information.

48. Direct (Instagram)

Function similar to the particular message on Facebook and direct message on Twitter. The messages received by direct, on Instagram, are available on a separate screen from the Timeline and are all private to the users involved.

49. Discover (SnapChat)

Exclusive SnapChat function that separates news or publications from friendly companies for the viewing of any user on the network. A good part of them leads to external pages of blogs or social networks of companies.

50. Disqus

Free comment system that can be incorporated into blogs or sites. Very popular today! It also includes the possibility of integrating with various social networks, creating small communities within the service itself.

51. DM (Twitter)

Direct Messages, or direct messages, are particular messages sent between Twitter users. These are located in a separate window of the timeline and are all private.


52. E-book

Electronic or digital book. Popularly used as rich lead capture material.RECOMMENDED CONTENTS
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53. E-mail marketing

Marketing alternative  that uses e-mail as a focus for the dissemination of messages and content, apart from establishing direct contact with the user after expressing their interest in your business.

54. Embed

Function of incorporating or embedding multimedia content in audio or video to the site or page by means of the inclusion of codes (generally in HTML) ready-made.

55. Emoji

Japanese expression for the representation by image in logar of words. Used in electronic messages and on web pages. Popularly known as Smiley (yellow face with smile). They can be found in practically all mobile operating systems next to the keyboard.

56. Emoticon

Textual graphic representation to replace words or emotions such as a smile or cry (in case of sadness). In some social networks, such as Facebook, they are automatically replaced by Emoji.

57. Engagement

Commitment or voluntary interaction of an audience with certain content or brand. Today, it is one of the biggest challenges for organizations looking for social media management.

58. Evaluation (Facebook)

Through Facebook, it is possible to evaluate places and companies that have their own pages on the net. For this, a scale from 1 to 5, indicated by stars, is used to measure the level of satisfaction in relation to the place.

This evaluation has a strong impact on the image of the business, therefore, it is essential to know how to collect these feedback and transform them into competitive advantages.


59. # F4F

Expression used on Twitter and Instagram to change followers on the networks, guaranteeing that the person who chooses to follow you will have your friend request as a return.

60. Facebook

Currently the most relevant social network in the Brazilian scene. Founded by Mark Zuckerberg in 2004, today it has more than 1.5 billion active users.

61. Facebook Insights

Facebook tool for viewing access statistics, publication reach, demographic data, clicks, social growth of the pages and interaction with publications on the social network.

62. Favorite

It can mean both the marking of a page by the browser function, for later reading, and the marking of a Tweet (on Twitter) as of interest to the user.

63. Fan Page

They are the famous pages on Facebook. They work like profiles, but do not require the addition of friends to allow the “Like” function to be used by fans, thus adopting a more businesslike tone.

Generally created for companies, projects, causes and public figures.

64. Feed

Formatting of data in social networks or blogs to provide content in an organized and chronological way. It can be understood as the timeline that shows the updates of the contacts in a network, or the RSS of a blog.

65. Filters (Instagram)

Filters are pre-programmed edits available on Instagram for photo and video decoration, including alterations such as saturation, contrast, brightness, etc.

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66. Flickr

Social network aimed at publishing and sharing images. Widely used by photographers. It allows integration with other social networks, apart from displaying the image in original size.


Followers In general, they are users who sign up for your social network with the intention of receiving your main updates.

68. FollowFriday, #FF

The hashtag #FF is used on Twitter by users who want to indicate interesting accounts to be followed. For that, it is common (always on Fridays) to place the #FF followed by the users preceded by @.

69. Formspring

Social network of questions and answers very popular in Brazil between 2009 and 2010. At the time, it was replaced by and today, by the Curious Cat.

70. Foursquare

Social network aimed at geolocation that guarantees the discovery of relevant places and points in the city according to your interest. It allows sharing experiences, evaluating places and conducting check-ins on virtual maps.


71. Geofilter

Geofilters are filters used in SnapChat to illustrate a photo or video according to the user’s location, taking advantage of the app’s GPS function.

72. Geotagging

It is the process of marking a photo from the location. Some networks like Instagram do this automatically, suggesting locations near the photo point based on information from your device’s GPS.

73. GIF

Very popular file format that supports static or animated images .

74. Google +

Google social network that emerged in 2011 and allows integration with other company services such as Blogger, YouTube, etc.

75. Google Trends

Google tool that shows, through graphics, the main Internet search trends. Very useful in generating relevant and updated content.


76. Hangouts

Google service for chat and voice and video calls. For smartphones, it integrates SMS and MMS versions.

77. Hashtag

Watch #.

78. Home

Start. Expression used to indicate the initial page of a site, blog or network.

79. Hootsuite

Brand management system through social networks integrating on platforms such as Twitter, Facebook, LinkedIn, Tumblr and Google +.


80. Impressions

The same as visualizations. See: CPM.

81. Boost publication

Facebook function that allows you to extend the dissemination of specific content through payment. See: Sponsored Post.

82. Inbound Marketing

A form of marketing  that aims to win the public’s interest in a non-invasive way, relying on SEO issues, content marketing and social media strategies.

83. Inbox (Facebook)

Area that gathers your private messages on Facebook, indicated by the symbol of a globe.

84. Influential

User with a large area of ​​reach in social networks. It is capable of influencing the purchase decision or interaction of other common users.

85. Instagram

Social network aimed at the dissemination of photos and videos instantly, guaranteeing comments area and direct integration with other social networks. Intended for mobile use, despite having a version for viewing on the computer.

86. Instagram Stories

Similar to Snapchat Stories, Instagram Stories allows you to share live images within 24 hours. Contrary to the normal publications of the app, the photos of the Stories go to a separate section of your timeline, available to your followers.

87. Instamizer

Instagram post scheduling service. It allows the synchronization of multiple accounts and the scheduling of publications in an intuitive way.

88. Instant Messaging (IM)

Application that allows instant exchange of text-based messages between two or more people.


89. Like

See “Like”.

90. Link

Also known as Hyperlink, it is an address that leads to a content, document or page on the web.

91. Link Building

Marketing technique that includes the acquisition of redirect links for your site on relevant websites, offering hyperlinks for blogs, pages or content of your peers as a form of remuneration.

92. LinkedIn

Social network directed for the formation of professional contacts. It allows the construction of a profile based on the representation of your curriculum, indicating academic training, publications, market interest, etc.

It guarantees direct interaction between company profiles and the search for job vacancies.

93. List (Twitter)

Alternative user segmentation according to interests, creating alternative timelines within Twitter.

94. Live Stories (Snapchat)

Meeting of snaps made by Snapchat itself around a particular issue. This content is made available to all users of the network continuously.

Anyone can contribute to Live Stories as long as they are framed within the geographic limits of the active event.

95. Live Streaming

Format for instant distribution of multimedia content through the Internet. This model is not given by the storage of data on your computer, but by the transmission of data in stream. It is a widely used method for conducting live webinars.


96. Content Marketing

Marketing alternative that aims to build a relationship of trust with the public by  creating relevant content , attracting and generating value for your brand.

97. Mashup

Expression used to designate content that has been created from the agglutination of several others, creating something completely new. Very similar to remix content.

98. Meerkat

Live-stream service integrated with Twitter that allows simultaneous video transmission through smartphones.

99. I like

Also known as “like”, it is used when the user likes or sympathizes with a certain publication. On Facebook, it is determined by a closed hand with thumbs up, while on Instagram the symbol it represents is a heart.

100. Meme

In social networks, memes are images, expressions, prints, videos, gifs, etc., passed virally between users on a continuous basis.

Some popular examples include images of Gretchen, Leonardo Di Caprio with the Oscar, or The Enlightened One with humorous captions.

101. Mene

Satirized version of memes. The expression arose in Brazil and is used to designate the reappropriation of a meme made in a satirical way. Menes do not have the viral rate of a meme.

102. Mention (Twitter)

Term used when the user is mentioned in the network by means of an @.

103. Messenger

Chat service integrated into Facebook, serving as an individual application for managing the sending and receiving of messages between social network users.

104. Vanity Metrics

Indicators considered without much validity for the real diagnosis of the results of your Digital Marketing actions , apart from not being useful for the definition of new online strategies.

They are so called, but because they are positive for the “vanity” of the user, generating satisfaction with the values. An example is the number of hits on a link that does not specify the number of actual users who viewed the content effectively.

105. Microblog

Model of reduced publication of messages, like Twitter (140 characters) and, in many cases, Tumblr.

106. Mutar (Twitter)

Function that allows you to silence users on Twitter without needing to unfollow them. The user is still within your network of friends, but their messages are no longer indexed to your timeline.

107. My Space

Social network founded in 2003. It includes an internal system of e-mails, forums, exchange of photos, messages and groups. It was popular in the United States to spread artists and groups at the time.


108. Net Promoter Socore (NPS)

Metric used to measure the satisfaction and loyalty index of a client based on the question “On a scale of 0 to 10, how much would you recommend our company to other people”.

This value is essential to understand the points that require changes in a service.

109. News Feed (Facebook)

Facebook initial page after login to the social network. Includes all updates from friends and pages followed. On Twitter, this same page is known as the Timeline.

110. Notification

Message that warns of any news or update on social networks. If a user interacts with a publication on Facebook, for example, you receive a notification on the network or on your cell phone (if you enable the function).


111. Hide Posts (Facebook)

Facebook option that can be selected for publications (text, image, video, etc.) individually in order to hide it in your news feed. You can select the option to see fewer posts of the same type in the future.

112. Organic

Expression used in Marketing to indicate a “voluntary” audience or that has reached the content through search engines or non-paid indications (such as ads or rotating banners, for example).

The content marketing objective of increasing organic traffic to a site, in contrast to the sponsored traffic (through advertisements).

113. Orkut

Very popular social network in Brazil (more than 30 million users) that had its activities closed in 2014.

114. Owly

URL reduction service similar to with the differential of integration with Hootsuite that allows


115. Pay Per Click (PPC)

Ad model that is charged for the number of clicks on online ads on both blogs and search engines. Unlike the charge per impression, this model has hardly any user interaction with the ad.

116. Pay with a Tweet

Term used when access to certain content can be guaranteed in exchange for a tweet, replacing the charge in money for online broadcasting. This condition is quite common in the download of infoproducts.

117. Periscope

Social network focused on the live transmission of videos between users.

118. Permalink

Address or link of a specific publication, within a blog, that remains unchanged.

119. Phishing

Fraudulent attempt to obtain particular information such as logins, passwords and credit card information for the attempt to replicate layouts of trusted institutions, mainly through e-mails.

120. Pin (Pinterest)

Pins are equivalent to social media favorites. On Pinterest a user can «Pinnar» any online content they want, placing it in virtual folders for later consultation.

121. Pinterest

Social network created to share images by creating folders and articles that can be marked as favorites by the user. Any image can be added online and organized in folders.

122. Pocket

Alternative to save links, videos, texts, or the same content from other applications quickly and online. You have the option to share your saved stories with your contacts.

123. Podcast

Type of audio production, generally serial, commonly distributed by RSS.

124. Post

Publication. Text entries (which can be accompanied by images, audios, gifs, videos, etc.) in blogs, sites and social networks, generally arranged in chronological order.

125. Post Sponsored

Sponsored Posts indicate certain content that was paid for by people or companies in order to give them greater reach on networks such as Facebook, Twitter and Instagram. These posts usually appear first in the timelines and are always indicated as sponsorship or promotion content.

126. Power Editor

Facebook tool for managing ads on the network, ensuring greater control over your campaigns.


127. Quora

Question and answer website with a model similar to that of Yahoo Answers in Brazil. It has grown in recent years, mainly with the American community.


128. Reactions (Facebook)

Similar to “I like”, but with the difference of allowing the reaction to publications with different expressions such as “love”, “sad”, etc, which are counted individually.

129. Recommend (LinkedIn)

Function available on LinkedIn that allows the recommendation of certain skills by network connections. Those recommendations are presented at the bottom of the profile.

130. Reddit

Website where users have their publications evaluated positively or negatively, influencing their appearance in the discussion pages of the network.

131. Regram

Similar to Retweet, but used on Instagram, it involves the action of republishing a photograph of another user.

132. ROI

Return on Investment, in Spanish, is a metric widely used in social media management and indicates how much there was a financial return after the acquisition of a certain investment (both for tools and infrastructure). In social networks, it is possible to calculate the conversion of leads per paid ad on Facebook, for example.

133. ROR

Return of Relationship. Metric that indicates the value achieved after the investment made in the relationship with the public. It can be used as a complement to ROI, and it is essential in campaigns with the objective of generating engagement.

134. Reply (Twitter)

Replies, on Twitter, indicate direct responses through the mention of a previous user or Tweet. It involves the use of the “reply” or “reply” button indicated by a down arrow of the tweet of interest. A chronological relationship of the talk will be established that can be displayed on the network timeline.


Marketing strategy that seeks to present ads for your products (on other sites or networks) to the people who visited your page, segmenting them into specific ad groups.

136. Retweet (RT)

The Retweet feature is similar to Facebook’s automatic sharing feature and indicates that a user replicated your tweet on Twitter’s own timeline.

137. RSS

Summary of content in feed, arranged chronologically, belonging to a blog, site or page, for example, that presents the latest news published with a direct link to the original. It is a way to keep track of site updates with a high frequency of publications.


138. SAC 2.0

Customer service that uses the potential of social networks for a closer contact and adequate to the current demands of users, allowing their interaction in real time.

139. Screenshot

Also known as screen capture, it is the reproduction of the image of your computer screen.

140. Audience Segmentation

Segmentation of an audience depends on the consumer intelligence accumulated by a business. It guarantees the division, according to specific criteria, of the consumers of a business, allowing actions ( marketing , service or sales) better directed to their interests.

141. Followers (Twitter)

Users who accompany your posts on Twitter.

142. SEO

Search Engine Optimization encompasses a series of practices to increase the organic display of a page or content through search engines such as Google.

Its objective is the optimization of the content format, use of keywords, apart from the understanding of the main lapping rules of the search mechanisms.

143. Selfie

Self-portrait photography, usually digital. The expression comes from the word “self” in English and entered the Oxford English Dictionary in 2013.

The word is widely used on social networks such as Instagram and Facebook, including both photo captions and hashtags.

144. Share

The same as “sharing.” It is used on Facebook when a user decides to replicate a certain publication in a group or timeline.

145. Skype

Free software from Microsoft that allows contact between users through video, audio or text calls instantly.

146. SlideShare

Social platform that allows slides to be shared online, thus enabling the incorporation of this content on sites, blogs and social networks such as LinkedIn.

147. SMS

Messaging service primarily used by cell phones. It can be incorporated into customer service strategies and text-based marketing campaigns.

148. Snapchat

Social application that allows users to send photos and videos with an expiration time of 24 hours. This is one of the networks with the highest growth in user base in recent years and it already hides a great variety of functions  in the application.

149. Snapcode

Scannable QR code used to identify Snapchat users. Reading this code guarantees the addition of the user to your network of contacts.

150. SoLoMo

Social, local and mobile. Term used for the indication of applications and tools that are based on notions of geolocation, social (creation of networks and user interactions) and the mobile platform, such as Foursquare.


Tool used to carry out giveaways on Facebook. It has direct integration with the network and allows the generation of coupons for raffles according to the interactions of users with your network.

152. Spam

Term used to indicate repetitive messages, not informative, repeatedly published on social networks.

It also indicates the emails with offers that we do not request, but insist on contaminating our inbox.

153. Status (Facebook)

A status on Facebook indicates a text update posted on the timeline. The field to complete is at the top of the main page of the network, with the message: “What are you thinking?”

154. Story (Snapchat and Instagram)

List of snaps that last 24 hours within Snapchat. Personal stories can be created or in predetermined communities (London Stories is one of them). Recently, Instagram  adhered to this same mechanism of publishing.


155. Tag (Verb)

Indicates the tagging of the user in a post and the creation of a return link for their profile on the social network. By Twitter this action is known as mention.

156. Click-through rate

See CTR (Click through rate).

157. Conversion rate

Metric used, mainly, in measuring the results of marketing strategies and campaigns, indicating lead generation, request for budgets, etc.

It can be calculated based on the definition of objectives (purchases in an e-commerce, for example) according to the number of hits on the site or network, taking advantage of tools such as CTAs from Facebook pages or links on social networks to optimize the result.

158. Thread

In social networks, a Thread involves organizing messages chronologically, including the original publication and user responses.

A common example of Thread is the organization of responses to emails, so that the conversation is arranged in order of arrival of each message.

159. Throwback Thursday, #TBT

Famous expression on Instagram and used by users who decide to remember old photos (always on Thursdays). Today, #TBT is also used on Facebook and Twitter, and can be part of a social media marketing strategy for any business.

160. Timeline

Timeline, in Spanish. Indicates the chronological organization of publications on social networks arranged for user viewing.

161. Troll

Malicious user with the sole objective of generating conflicts and controversies online. It gave rise to the expression “do not feed the troll”, indicating the need to avoid this type of user and not give him reins for conflicts that have started.

162. Tumblr

Blog platform with interchangeable publications. It allows the user to upload text, image, video, animated gifs, audios, links, citations, etc. It is made different from the other platforms by the unique community and flexibility of content and format of the blogs.

163. Trending Topics #TT

Popular expression among Twitter users. Indicates the main topics discussed in a space of time within the social network. They can be viewed by city, country or globally.

164. Tweet (verb)

Indicates the action of posting a message on Twitter.

165. Tweetdeck

Social media management platform directed to Twitter, specifically. You have some options such as live viewing of posts, smart filters, apart from the alternative of posting on a scheduled basis.

166. Twitter

Microblogging social network that allows users to instantly post messages (Tweets) of up to 140 characters, apart from videos, images, animated gifs, surveys, etc.

Highly sought after for the speed with which information runs within the social network.

167. Twitpic

Complement service to Twitter widely used before the implementation of the upload function of gifs and photos. It worked as a repository of images with direct integration with Twitter, including number of views and an area for comments unlinked from the “replies” on the network.


168. UGC – User Generated Content

It refers to any type of spontaneously generated content and generally has no financial interest on the part of the end consumer. Some examples are parodies, fanarts, wikis, etc.

It can be used as a thermometer for the level of public engagement of a business.

169. Unfollow (Twitter)

Also known as “unfollow”, it is the act of removing a contact from Twitter, stopping receiving their updates on the timeline.

170. URL

Virtual network address that can be both on the Internet and on the Intranet. Popularly understood as a link or address of an online page.


171 Vine

The term Vine can both indicate the social network specialized in the dissemination of short videos (and bought by Twitter in 2012), as it can indicate those same videos uploaded on the network.

172 Viral

Term used to designate any text, image or content that is broadcast with high speed over the Internet (generally due to the high rate of diffusion) generating an exponential increase in visits when compared to normal business access rates.


The visualization of a publication is counted so that the user has access, on his screen, to the content. He can pass directly or interact. In both cases, the visualization is registered.


Union of the words video + blog.

175. Vlogger

Also known as a vlogger or Youtuber, when hosted on the platform, it is the individual responsible for the production of video content (vlogs) on the networks.


176. Webinar

A one-hand type of online conference, generally in the live chat format, that allows chat communication with viewers.


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