Top 60 Online Stores and Key Marketing Tactics to Learn From Each

What Makes an Ecommerce Store Successful? What secret formula do you have to follow to increase your sales?

We have partnered Ecommerce Design and selected the following 50 sites for their flawless design, excellent customer service, unique ideas, or simply because they provide an unforgettable experience for your visitors.

Making a good first impression is vital – how many poorly designed websites did you revisit after accessing them the first time? Learn from each of them, even if it’s just a logo concept or idea for your own manifesto, and apply them to your own store.

And by the way, if you want to create an ecommerce store, here is a comparison between the biggest ecommerce platforms and shopping carts.

The best online stores: 1. JOCO Cups

  • Their “Why Joco” page tells users all the reasons to buy this reusable mug, from environmental concerns to the well-designed mug and why it would be perfect as a gift for anyone who loves a mug, be it coffee, matcha tea , kombucha, or any other magical drink
  • This page is also used as a top put option; You should try to display some of your products on most pages to attract even more customers.

👉 Online store built using. WooCommerce

The best online stores: 2. rest

  • Bold fonts and a nice mix of colors add to a cool, modern feel.
  • The ‘$ 10 discount coupon’ helps attract more subscribers, but doesn’t feel intrusive.
  • Since this loadbase was heavily advertised, it has the ‘Featured In’ widget in about the middle of the page.

👉 Online store built using. Shopify

The best online stores: 3. Harry

  • These guys have an updated blog often, a show at their German factory where they make the blades, and even a real-life barbershop in New York. The visitor finds out about all this simply by scrolling through Harry’s home page.
  • While selling shaving products, they thought of a clever way to get customers to buy their products: a membership offering these products, all personalized by the user.

👉 Online store built using. Shopify

The best online stores: 4. Molly & Me Pecans

  • Smooth navigation and a very minimal design, with a white background and a slim, retro-looking font.
  • The shipping calculator allows the customer to see the exact shipping rates before submitting all the details.

👉 Online store built using. Shopify

The best online stores: 5. star 360

  • What I like about them is that they are pretty straight to the point.
  • They sell shoes, feature some brands, and have a beautiful slider theme that stands out.
  • This is one of the simplest interfaces you can find in an online store and they have done it quite well.

👉 Online store built using. Magento

The best online stores: 6. Smashmallow

  • Smashmallow is a colorful and lively e-commerce site for a popular snack brand that sells organic marshmallows.
  • An explosion of wow, a dash of fun, and a carnival of candy products characterize the entire website.

👉 Online store built using. Shopify

The best online stores: 7. Ella’s Kitchen

  • Illustrated categories make the site easier to navigate and extremely attractive.
  • Their home page is very lively, with the latest and most popular products and links to tips for moms.

👉 Online store built using. Shopify

The best online stores: 8. Pier 1

  • Referral codes, coupon codes, reward card, ‘x% off’ – these are some of the first places a visitor is expected to see and the interface really has the potential to convert.
  • There is an emphasis on a Pier 1 reward card through referrals and other simple tasks like signing up for their newsletter. They seem to know how the human brain’s reward system works.

The best online stores: 9. Torrid

  • One thing I noticed about this store is that they don’t really care about size zero models. The word Torrid means “sensual” and “hot” and they got the message right. Even the title says: “Plus Size Fashion”.
  • They offer almost everything that every popular store does and have created a modeling contest like a mini-reality show.

The best online stores: 10. missguidedus

  • The store’s name sounds radical, but that’s what defines it. Pretty concise with the details and no fluff.
  • At the bottom you can find the needs and most importantly the shipping costs.

👉 Online store built using. Magento

The best online stores: 11.  always 21

  • For starters, they have an iconic name – it really suggests the youth and freshness of the products they sell.
  • They keep the store alive with an affiliate program. Many online stores make use of this to drive promotional sales.

The best online stores: 12. Hello! Lucky

  • Super cute and funky design, from the header to the patterned background to the happy star favicon.
  • The main slider is full of great product photos, just like the rest of the website.
  • They offer free printables and DIY project ideas as an incentive to their readers.

👉 Online store built using. Shopify

The best online stores: 13. oyster

  • Instead of having a list of books on their front page, they chose to focus on one feeling: relaxing in bed while reading a great book.
  • The “Gifts” button increases user activity. After clicking on it, you are greeted with this cool message: “Why give away a book when you can give half a million?”
  • His blog and review section are updated frequently and provide many tantalizing headlines for his readers.

The best online stores: 14. Total wine

  • They don’t leave ages 21 and below on their website. That deserves a little respect.
  • The photos of the product have an attractive and striking design, some minimalist and others very colorful. They don’t stick to just one design.
  • Promo codes to get different varieties of alcohol. Who could resist?

The best online stores: 15. Lifestyle

  • The slider is always updated with the latest offers.
  • They display your most discounted items on the front page.
  • Much emphasis on the word ‘Sale’ and there is a Lifestyle Blog section that is updated once a week.

The best online stores: 16. Tata cliq

  • This famous Indian store welcomes you with the option to subscribe to its notifications.
  • Deeply discounted items are tagged as “wow” deals. Lots of excitement, actually.
  • They feature certain brands and show their best deals.

The best online stores: 17. Fallen hero

Update: They are currently undergoing a complete makeover.

  • Fallen Hero has a very simple payment, which allows customers to buy without having to create an account or fill out dozens of fields. Easy and effective in time.
  • Overall clean design with modern design and call to action buttons available in contrasting colors.

The best online stores: 18. Uncle Goose

  • There is space, a lot. This makes the whole appearance of the store wonderful.
  • Incredible photos and a powerful font in capital letters that surprisingly does not bother the eye.

The best online stores: 19. Koovs

  • A simple but elegant interface that does not beat around the bush. It tells you the best deals in the store.
  • The ‘Koovsxyou’ features users taking photos with Koovs products. Talk about smart influencer marketing.

The best online stores: 20. Emerson Fry

  • Emerson Fry, a household name in the fashion world, combines his store and blog on the same page, a great way to get more targeted visitors and increase your search engine rankings.
  • Super clean design, the only intrusion is the right sidebar ‘Service’ tab which is a live chat system.
  • To avoid cluttering the header area, they chose to display all of their information, such as shipments, promotions, or returns, in the footer, visible only to those scrolling to the bottom of the page.

👉 Online store built using. Shopify

The best online stores: 21. Lobagola

  • This is a very experimental site. The 360 ​​degree view is very reative and a good choice for a bed and breakfast. Check the website, the image below doesn’t do it justice.
  • A well-chosen and unique selling proposition can make a difference. ‘A home away from HOME’ represents exactly what people want to experience when visiting other cities / countries.
  • The ‘BOOK HERE’ button is made more visible so that visitors are not confused, especially with this rather different website design.

The best online stores: 22. Everlane

  • Your first order ships for free, that’s like an instant customer.
  • If you need inspiration for your product page, you should check out Everlane. Whoever lands on this page knows exactly how the product feels and fits. They are very transparent and explain exactly why their products are priced so low.

The best online stores: 23. Cappello’s

  • Instead of presenting a boring tirade, Capello went to the other side and wrote about an Argentine tradition while adding a short recipe.
  • The product packaging, in black and white, is ethnic and modern.

👉 Online store built using. Shopify

The best online stores: 24. Esqid

  • Esqido has a very attractive and simple approach to their referral program – every recommended person who buys gives the referral $ 10. If you consider that the most expensive lashes cost less than $ 50, this is a good deal. The buyer recovers 20%, a large part.
  • The Olark Chat “Send Us A Message” captures questions that people may have and “pushes” them to the “Buy It” button.

👉 Online store built using. Shopify

The best online stores: 25. Muma Health

  • Once users click on the ‘Cart’ icon, they are redirected to a page where they can find the estimated shipping rates simply by selecting the country and zip code; This reduces cart abandonment and helps customers decide faster if they want to buy or not. .
  • On this page, like any other page on the site, there is the “Muma: Get 10% discount for subscribing” which is actually a smart, non-intrusive pop-up newsletter, which is only activated after about thirty seconds or so .

👉 Online store built using. Shopify

The best online stores: 26. Black goat goat

  • The moment you enter this website, you know they sell luxury goods – a sleek, modern theme with great product photography.
  • On the main page, they have links to everything from product categories to ‘Gift Cards’, ‘Mailing List’ or ‘Wish List’, making it easy to find something.

👉 Online store built using. Magento

The best online stores: 27. Greetabl

  • Awesome idea and awesome products – cool little gifts made with a custom handwritten message and cute gift boxes. Lovely page layout and product photos, very Instagram like atmosphere.
  • Clean up the layout with links within the main navigation that links to everything someone ending up on the site might be looking for.
  • Also, get a greeting 10% coupon pop-up discount just for typing in your email ID, which is not annoying at all.

The best online stores: 28. Just chewing gum

  • Superb one page design that makes navigation very intuitive.
  • Clean design, no pop-ups or disturbing scripts, just scrolling up and down.
  • They showed in the fold all the information that the user needs, the flavors and the fact that their gum is 100% natural, the latter being a great selling point.
  • The flavor photos are a nice touch, as they look more tempting than a simple gum pack.

👉 Online store built using. Shopify

The best online stores: 29. Ugmonk

  • Simplicity at its best. Simple layout, a product slider with the latest offers and products, plus easy navigation.
  • Newsletter and social media buttons are displayed in the footer area to avoid obstacles to user experience.

👉 Online store built using. Shopify

The best online stores: 30. Nasty Gal

  • The Nasty gal greets you with a 25% discount coupon code for subscribing to their newsletter.
  • Very few people want to buy something that is from an older collection, especially when it comes to fashion. Nasty Gal has a ‘What’s New’ section where visitors can search for their latest news using a host of filters, including price, color, and size.
  • As you scroll, you are accompanied by a ‘Live Chat’ button where you can ask for help regarding product size, shipping, or even get style tips; the latter is very important as it can generally mean the difference between a sale and an abandoned car.

The best online stores: 31. Madsen cycles

  • As you may have already noticed, this site uses the same theme as Creatures and Features, but they decided to add an Instagram widget. It is friendlier and the user can take a look at the brand.
  • Gorgeous product photos, pure eyes, regardless of whether you are a cycling fan or not.
  • And a $ 100 discount on your first purchase. Because they know you will.

👉 Online store built using. Shopify

The best online stores: 32. Jeni

  • The design will make you wish you bad ice cream. Super tasty photos and GIFs are a nice touch.
  • The store even has a gift guide. Have you ever thought about buying someone an ice cream?

👉 Online store built using. BigCommerce

The best online stores: 33. Online Winestore

  • A great wine store, this might not have a very attractive name, but it has a very strong and clever design, with a good selection of fonts and colors.
  • As you can see, each wine has a few small icons for color, body, and flavor, making it much easier to choose the perfect wine.
  • Not only this, the product filters are also very well thought out, from the price tag to the pairings and occasions; the “breakup” is pretty funny.

The best online stores: 34. The White Company

  • “It all started more than 20 years ago when Chrissie, unable to find beautiful, well-designed quality bedding, mostly in white, set up The White Company to make them.” If you created your website for a specific reason, other than to make money, please say so on your “About Us” page.
  • The ‘Our Journey’ slider takes the visitor from 1994, when the business was launched, to the present day, and tells the exact story behind this famous brand.

The best online stores: 35. Jenier World of Teas

  • Here’s how you organize your categories the right way: their teas are listed by type (herbal and fruit), by source, and they even feature the pick of the week tea. It’s easier to find something and it’s also tempting to check it out and see what new selection they have for the tea of ​​the week. I’m right?
  • Find out if they ship worldwide and how much UK shipping rates cost, where they ship from, from their home page, making the process easier and helping users decide whether or not they want to keep browsing.

👉 Online store built using. BigCommerce

The best online stores: 36. MADE

  • Forget Amazon, Made has an incredibly well thought out product page. There’s a video, a ton of additional images, including customer images, and a lot of detail, from the size to the shipping fees.
  • Each page has the related products feature that keeps the visitor on the site and increases the chances of an up sell.

👉 Online store built using. Magento

The best online stores: 37. Uisuki

  • Once you add a product to the cart, a pop-up window opens showing the added product and a slider with other relevant products, allowing users to spot something that they might have missed.
  • On the ‘Cart’ page, the shipping rates are automatically displayed, by default for France, the country from which they are shipped, but once users move on to the next step, the rate is updated based on the weight and country added .
  • Let your visitors know that your website is very safe and they are not exposed to any risk. ‘Secure payment’ does exactly this and also lists the type of payment used.

The best online stores: 38. Bedford slims

  • These guys decided to have a “how-to” guide for their e-cigarettes. This is a smart way to cut down on the support emails they receive.
  • Nice and simple design that presents everything from current offers to activity on your social platforms.
  • Also, they don’t want children on their website. There is a popup that requires you to enter your date of birth but of course children can lie. They have earned my respect!

👉 Online store built using. Shopify

The best online stores: 39. Acne Studios

  • Acne Studios takes a different approach when it comes to its categories. Instead of having a lot of product filters, like ASOS for example, they just have everything on one page. If you have a lot of products, this strategy may not work as it will affect the loading speed of the site, but otherwise it is a really cool feature.
  • When users scroll down the page they are greeted with a small personalized newsletter popup, the female / male option helps you get more specific content.

The best online stores: 40. Circle the candles 21

  • You get a very warm and cozy feeling when you land on the website. It adapts to the niche they are in, and that’s what smart design does.
  • The minimal design along with the simple product labels work towards the simple and uncomplicated life they want to promote.
  • If people don’t want to splurge $ 25 on a single candle, they can order a fragrance sample for just a fraction of the price. That’s genius and it’s sure to lure customers to order.

👉 Online store built using. Shopify

The best online stores: 41. Coffee pact

  • Telling a story has never been easier. Just by scrolling through their homepage, you’ll find out what they sell when you get it, and what will happen if you don’t like it.
  • A fresh and modern design, with a slim font and very attractive icons / images.
  • Phone number displayed in the footer area, so the visitor doesn’t have to click too many times before seeing it.

The best online stores: 42. Tattly

  • Knowing your audience well is very important, and these guys here did their homework. The design is very modern and funky, just like its target audience.
  • Temporary tattoos can be unpredictable, so knowing how to apply them correctly is essential. Your guide is helpful and fun. This is his advice for those who want to remove a tattoo: “Remove it? Seriously? It looks so pretty on you. It’s fine!”

👉 Online store built using. Shopify

The best online stores: 43. Clay + Bros.

  • All the action happens on the main page. Users are redirected only when they want to check out, which makes navigation very easy.
  • Again, because their sandals take some effort to put on, they added a simple video to show exactly how to do this.
  • On this page, the visitor can also find a printable size guide that can be downloaded, printed and tested by simply putting their foot on the sheet of paper. Smart, right?

👉 Online store built using. Shopify

The best online stores: 44. Harvey Nichols

  • A very cool design is combined with great product photos and simple navigation.
  • The “Recently Viewed” field helps users find a product they viewed without going through exactly the same steps as the first time.
  • Even if the site has a lot of images (product slider, categories, featured articles, or brand focuses), it loads very fast, which is vital.

The best online stores: 45. Grayers

  • Navigation is greatly simplified with drop-down categories that allow users to go directly to the category that interests them the most, instead of having to click through 4-5 pages.
  • Simple and responsive design, with neatly organized products.
  • 20% on your first order. All you have to do is subscribe to their mailing list.

👉 Online store built using. Shopify

The best online stores: 46. Mindzai

  • The ‘5% discount’ pop-up for subscribers is a great marketing strategy. People are always tempted to get a discount, especially if all they have to do is subscribe.
  • Another great decision is to have Olark’s live chat plugin, which allows visitors to answer their questions immediately.

👉 Online store built using. Shopify

The best online stores: 47. Newegg

  • Gorgeous, minimalist design fit for a tech store.
  • Bestsellers are listed as the most popular products.
  • The products are checked and tested before being sold to the public. Promotions are in abundance.

The best online stores: 48. Endswell

  • Does your website have a manifest? This one is pretty simple, but it covers your past, present, and future.
  • The somewhat vintage effect fits very well with the products they sell.
  • Also, each piece of jewelry has a very explanatory image that shows exactly how it looks. This is very useful for those intricate pieces of jewelry where you cannot see all the details. A small item, but one that can be very useful for indecisive customers.

👉 Online store built using. Squarespace

The best online stores: 49. Leader Bag Co

  • They had a minimal one-page layout, but now have few dedicated pages that focus on delivering a very seamless experience for customers.
  • Gorgeous product photography for something generally considered not too glamorous – diaper bags, for example.
  • 10% coupon to subscribe. Who does not?

👉 Online store built using. Shopify

The best online stores: 50. Thermodo

  • Even an FAQ page can look good and this site is a test. Instead of the plain text page we see in most stores, we have text, images, and a video here, addressing areas like shipping and basic product features.
  • Design-wise, the now classic full-width page and a larger, thicker font make up for some very cool images.

The best online stores: 51. Bellroy

  • Because they sell one product, the Bellroy slim wallet, which fixes one problem, that of bulky wallets, they have a page just for this, where visitors can use a slider and compare the Bellroy wallet to a regular one to see the difference. real. between the two wallets.
  • To further help their customers, these guys break their products down into two categories, making it easy to choose the right one.

The best online stores: 52. Callaway

  • Callaway Golf has a responsive design packed with high-quality, high-resolution images.
  • If you think your product page needs some tweaking, check yours. It has everything from videos to help you decide if the golf club you want to buy checks all the boxes it should, to tons of updates and tweets.
  • The cart page is also very well designed and features related products the customer might like, a big top sale, and detailed shipping information.

The best online stores: 53. Free people

  • Customers, precisely women, can get lost when browsing the main page. This alone has enough content to watch for a couple of minutes, linking various collections and products.
  • Product navigation is in the main menu, just below your logo, while customer service pages and all social links are in the footer to avoid cluttering an already super-complete design.
  • His blog is perhaps one of the best at the moment, having about 3-4 daily posts and offering unique content for both his readers and search engines.

The best online stores: 54. Creatures and characteristics

Update: They are now in a renovation phase.

  • Creative design and very explanatory home page. After a couple of seconds, you find out what they are selling.
  • Clean navigation, the menu pops up after clicking the three horizontal lines next to the cart, and the buyer has all the information there.
  • This is such a fun store! “Oh look, you lost your instructions. It is no problem. Sometimes we lose our kids. “- this is above the link for ironing instructions. If you can use humor, do it.

The best online stores: 55. Nordstrom

  • Nordstrom is a strong competitor for the award “highly optimized and well designed product page”. Customers can find everything from product information to reviews here.
  • One super smart thing they use is the ‘View appropriate information from our customers’ link which redirects the user to the customer review field below. Not only this, but they also have a feature that allows customers to find their ‘True Fit’, which is very useful in the garment industry.
  • Great customer service isn’t the only thing they do for the book, Nordstrom also has free shipping, which is one of the most important things people look for when it comes to shopping online. They inform you about this the moment you enter the store.

The best online stores: 56. Harrods

  • The small “Brands”, “Customer Support” and “Favorites” fields that follow users as they scroll up and down are very useful and time efficient.
  • Right above the footer, they have image categories. Very tempting to click on them.
  • Their homepage is self-explanatory, featuring the latest collections, some ‘Wish List’ worthy products, and even links to their street style tips.

The best online stores: 57. Pop Chart Lab

  • This is for all the chart-topping lovers. From ‘The Evolution of Bicycles’ to ‘The Beatles Tracklist’, you can find pretty much anything here, all displayed retro in a super modern design.
  • They take things to the extreme. Even your logo is a miniature graphic.
  • Once a product is added to the cart, a small pop-up appears showing links to ‘Checkout’ and other related products, so there are no time-consuming redirects.

👉 Online store built using. Shopify

The best online stores: 58. big

  • The message “Do you want a $ 10 credit?” it surely gets a lot of clicks and results in a lot of unplanned purchases, especially if the shipping rates are low.
  • Other than that, their product page – basically their entire website – is a male version of Free People – eye-catching products, great photos, and even some street-style snapshots.
  • The deconstructed shoe image was a great idea. All customers need and like to know exactly what they are getting.

👉 Online store built using. Shopify

The best online stores: 59. Limeroad

  • The first thing you see on the website appears to be another online catalog, but there is a twist. These are selected by the users.
  • These selections are created from the ‘Scrapbook’ feature, where the user can create stories using the products from the store.
  • They conduct scrapbooking contests and participation requires registration as a member. Smart huh?

The best online stores: 60. 6 PM

  • Here is another store with an affiliate program. The highlight is the ‘free shipping’ for more than 2 items or $ 50. That will undoubtedly make the visitor think twice. The word ‘Comfort Store’ followed by photos of shoes channel the anticipated thoughts.
  • They are not 24/7 as the name suggests, but they do have a visible customer service number for everyone to see.

What will be the top ecommerce trends for 2018?

2018 promises to be a year of record sales and with the fine line between online and offline getting even more blurred, and it will be very exciting to see what’s next. Here are some of the biggest trends to watch out for in 2018.

1.Voice Search

I’m sure you’ve noticed this growing trend in recent years, but 2018 will see a rapid increase in both voice search usage and development.

While adoption rates are still on the lower side, public opinion and perception of voice search is clear:

Geomarketing reports that the 65 percent of people who own an Amazon Echo or Google Home cannot be imagined from the days before they owned a smart speaker.

Now on how you can capitalize on this trend:

Guess how Google provides results for voice searches using NLP (natural language processing)?

Featured snippets

As more and more search clicks are lost on Featured Snippets, it’s becoming increasingly important to learn how to optimize your posts for Featured Snippets. And now, with Google and most other search engines using featured snippets to provide results for voice searches, it’s about time you learned how.

I’ve covered the step-by-step process in epic details in this post:

2. Use of augmented reality in electronic commerce

The benefits of using augmented reality in e-commerce are obvious.

Imagine the user experience that you could provide your customers if they could test the products, for example a sofa, without visiting a physical store or store.

Ikea has already started offering this feature and it has gained a lot of attention and buzz.

The possibilities in this industry are endless, with possible applications in healthcare, fashion, and many other areas.

3. Spike in Video Marketing

Videos are evolving to form an integral part of the marketing strategies of most brands. We expect 2018 to see great growth in video usage.

This trend has been evident in recent years, how the greats like Entrepreneur, Inc, Forbes, etc. do they have videos in almost every post?

Many more brands are jumping on the video marketing bandwagon.

And we’re not just talking about video product descriptions. Video will become one of the main channels for content marketing and advertising.

For starters, you can use tools like Lumen5 to create simple videos like this one, which you can use for both flagging and driving traffic:
You can see the whole step-by-step process of creating a video using Lumen 5 here.

4. Amazon’s foray into digital advertising

While Jeff Bezos’ net worth made big news last year, Amazon is poised for much more explosive growth in the years to come as they execute on their plan to introduce one of the strongest display ad networks in the world. .

Take a look at the Amazon product line:

From Twitch TV, Audible, Prime, Kindle, Amazon Home Services, Alexa, Prime Day (more on why this product line later), and the Dash button, to the Echo.

Get the essence?

These are not just products. They are marketing channels and advertising platforms. They have already started advertising on the Echo and Alexa, and the Dash button is a perfect example of their plan to venture into the ad space.

Wondering how to get involved?

Start by creating your own skill set for your brand.

And what is Alexa Skill?

The skill is simply content that you can market through voice search devices like Alexa and Echo.

Amazon enables brands to create engaging skills and reach customers through the millions of Alexa-enabled devices using Amazon Skills kit .

5. Integration of cryptographic payment processors

The use of cryptocurrencies is increasing at an alarming rate.

If this trend continues, and current hurdles such as transaction fees and blocking volume that hamper the adoption of cryptocurrencies like Bitcoin as a payment option are overcome, then e-commerce transactions will change forever in 2018.

Crypto payment processors like Bitpay and Chainpay have already started offering integrations for e-commerce like Shopify and Bigcommerce , and this trend will continue, with more processors starting to offer integrations for e-commerce . We have covered how to set up Bitcoin payments in ecommerce stores here:

Everything you need to know about Bitcoin and Blockchain in e-commerce

And as usage increases, crypto enthusiasts will start paying with cryptocurrencies like bitcoin and ethereum.

And just these: developers have started developing promising open source decentralized e-commerce business models on blockchain technologies like Ethereum that enable application building.

This area is worth paying attention to for ecommerce marketers.

How many of these aspects do you focus on already? Creating a successful online business is not easy. You should always focus on providing the best experience for your customers, analyzing your competition while doing your best to stay ahead, and knowing when it’s time to change gears. In closing, it looks like e-commerce will hit new records this year and a well thought-out plan can make all the difference. Choose an ecommerce platform that works for you. This will help you eliminate those


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