WordPress or Blogger (Blogspot): Which is the best for you?

When creating a blog or a website in general, WordPress and Blogger are still the two most popular options. But which one is the best for you?

WordPress has been the absolute market leader for many years : 40% of the world’s websites have been created with WordPress.

And we are not always talking about blogs, we are also talking about many sites such as the New York Post , CNN or Spotify to put just a few examples among many.

The fact of the matter is when choosing a platform, it makes no sense to speak of “the best” in absolute terms, there is no such thing . They all have advantages and disadvantages.

The question to ask is which one is the best for you and that will depend on what exactly you want to do with your website.

What will you find here?

  • When to use Blogger, when WordPress.com and when WordPress.org
    • You just pretend to try
    • You have a serious project, but you can’t spend any money
    • You have a serious project and you want to generate income with it
  • What is and how does Blogger (aka Blogspot) work
  • What is and how does WordPress work?
    • The first thing you need to know about WordPress: the difference between the “.com” and “.org” versions
    • The philosophy of WordPress.com
    • The philosophy of WordPress.org
  • Common points between Blogger and WordPress
  • Differences between WordPress and Blogger. Comparative
    • 1. Level of captivity and investment risk
    • 2. Learning curve and ease of use
    • 3. Design customization
    • 4. Space limitations and traffic capacity
    • 5. Online advertising (AdSense)
    • 6. Maintenance and backups
    • 7. SEO On Page
    • 8. Integration with Google Analytics
    • 9. Ease of migrating to WordPress.org
  • Bonus Track: Blogger and WordPress Blogging Tutorials
    • How to create a professional blog with WordPress.org
    • How to create a blog on Blogger
    • How to link your own domain to a blogger site

Blogging simply for fun is not the same as blogging professionally, creating a site that supports a traditional business, or creating an online site as a business in its own right.

In that sense, I am going to make a detailed comparison between WordPress and Blogger (aka Blogspot) because they are still the two most demanded options today, although in recent years new options oriented to websites (not so much blogs) have had a notable rise. like Wix, Weebly, and Squarespace .

I will detail the differences between them and the reasons for choosing one or the other option. In addition, I will also explain the differences between the two variants of WordPress: WordPress.com and WordPress.org, something that today continues to generate a lot of confusion among users.

With all this information you should be perfectly capable of choosing the best platform for your case.

And since I know that it is difficult for the impatient to read a post as long as this one, I will start with what the conclusions should really be, although I insist: this is not black or white, so it is convenient to read it in full to know why I got to them, even at another time.

When to use Blogger, when WordPress.com and when WordPress.org

First of all, I reiterate, in my view, it cannot be said out of hand that one platform is “better” than another .

The good question is:

What is the best option for my specific needs with the blog that I want to create now and in the future?

I would consider the decision according to a series of different scenarios that can occur in this:

You just pretend to try

If you simply want to start blogging on a topic that you like, but without any ambition and no specific horizon, I recommend you discard WordPress.org and hire your own hosting (renting an Internet server for your site) .

The reason is not so much the cost, since the cost of hosting is very low, but to keep things simple.

In this way I would also consider the decision between Blogger and WordPress.com: here the question would be what is your “relationship” with web technologies.

Below you will see that Blogger demands more technically. I mean, would you rather not have to play anything that sounds like technical stuff like HTML or wouldn’t you mind messing around with these things a bit?

If you have a bit of a phobia about the technical part, the decision is clear: WordPress.com . This option is more limited, but they are things that you should be able to live with perfectly if you do not have greater pretensions.

If you are a bit more “techie” and you like to fiddle with things like HTML or CSS, WordPress.com in its variant will be frustrating because you basically cannot do anything at this level. Now, to get into their paid versions that already allow you to do things, but cost what a hosting or more, I would go directly to WordPress.org with hosting.

Therefore, here it is more logical to go to Blogger if you want a free option. And, also, if at any given moment you want to monetize your activity, you will have fewer restrictions than in WordPress.com

You have a serious project, but you can’t spend any money

Here the first thing I want to advise you is to be frank with yourself: can you really not afford what it costs to have a few coffees to pay the monthly hosting fee?

To give you an idea of ​​what we are talking about, I mean very popular hostings such as: Webempresa , SiteGround , Raiola Networks or Hostgator , for example (specifically this blog is hosted by Webempresa).

If you enter the links, you will see that we are talking about very little money per month in the basic plans.

The basic plans are usually more than enough for something like 98% or 99% of the cases .

If you need hosting for your website or your blog, act!

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Frankly, if then you spend every week on drinks or breakfast coffee at the company or superfluous things like that, you are not honest with yourself.

In this case, you are simply not prioritizing your project enough . Therefore, my advice would be to not even start , because a blog that you are serious about requires work and if, from the beginning, you do not give it to them, it is a guarantee that you will never get anywhere. So better not to waste time.

Not having money is that every month you really struggle to make ends meet. In the rest of the cases, they are excuses that only camouflage that your project, in reality, does not have a priority for you. And it is not open to criticism, you have the right to give it the priority that you please, it would be more, but it is better not to waste time.

Something happens with comments like “is that € 6 / month seems expensive to me because I have seen another hosting at € 3 / month . ” In that case, if that’s your way of thinking, I’ll tell you the same thing, trust me: this is not for you, this attitude is not the right one to get anywhere with this.

Now, if you really find yourself in an extreme economic situation that prevents you from spending money on hosting, to choose between WordPress.com and Blogger, I would approach the issue as in the previous point based on your skills with web technologies.

And finally, do not hire a free hosting , stay better with WordPress.com or Blogger.

It will not compensate you, they are little less than a trap, a crappy trick to attract crappy customers (who are not willing to pay what things are worth). More details here:What is the best free hosting for WordPress?

There are different free or “almost” free options in the Spanish market, some interesting and others totally inadvisable.

The only exception to this would be that you really want to hire him to tinker technically, that is, to test, know how a hosting works, etc. In short, to roll a little, although this entails the risk that you get a bad impression due to the poor service that these options give and comment on the error of extrapolating this impression to paid hostings in general.

You have a serious project and you want to generate income with it

If you are not in an extreme situation like the one I described above and that really justifies not spending the minimum cost of hosting, there is simply no doubt: I would always recommend WordPress.org.

Otherwise, you will discover that the limitations of WordPress.com and even Blogger (which has considerably less) are a drag on your project. In addition, you forget from the beginning of future complications derived from the need to migrate to WordPress.org.

And I’m not thinking about the limitations for the use of online advertising, in fact, it is one of the least effective options when you are not an experienced professional and with means.


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I’m thinking about things like, for example, affiliate marketing where you need to do things like track conversion statistics to know what content works and what doesn’t in order to generate commissions, to be able to freely design your site to adapt it to what you need or the integration of a shopping cart to make sales.

If you are just starting out and do not have technical knowledge of any kind, consider also very seriously spending a little more on a hosting that goes beyond normal hosting support and also offers specialized WordPress support.

What is and how does Blogger (aka Blogspot) work

Blogger is a free cloud service originally created by Pyra Labs and acquired by Google in 2003, aimed at creating blogs.

I want to put special emphasis on being a cloud service .

This means, creating a blog on Blogger is basically as simple as opening an account on other cloud services, such as a Gmail email account, for example. No need to deal with technical issues like installing software on a server, etc. It is to open the account and start working.

In Blogger, after taking the steps to create it, you will again have a URL of the type ” myname.blogspot.com “. However, it is possible to link your own domain to your blog, something that I highly recommend always , since a domain costs very little money (usually around € 10-15 / year) and greatly improves the feeling that your blog will give.How to create a Blog on Blogger

Learn how to create a Blogger account and customize your website with html templates. Includes a tutorial video that explains each step.

Above this paragraph you have a post that teaches you how to create a blog on Blogger and below in the bonus track you will see another tutorial in video format on the same thing.

What is and how does WordPress work?

Unlike Blogger, WordPress is a content management system (or CMS for its acronym in English) conceived for the creation of any type of website and that began to work in 2003.

Today it is the absolute leader in as a blogging platform, 27% of the websites worldwide , if we limit ourselves to blogs, more than half.

Against virtually all of its competitors has the peculiarity of being a product of open source ( “open source” in English). This means that you have the source code of the application at your disposal to use it however you want.MULTIPLY THE NUMBER OF CLICKS ON YOUR CONTENT

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The first thing you need to know about WordPress: the difference between the “.com” and “.org” versions

The fact of being an open source platform has very important repercussions.

The first and most important is that there are two versions of WordPress or, rather, two very different philosophies:

  1. WordPress.com : we could say that it is the counterpart of Blogger, a cloud service that starts with a free plan with many limitations that you can gradually eliminate in the paid plans.
  2. WordPress.org : here it is you who download (free) the WordPress program (its source code) and it is you who has to install it on a server connected to the Internet (that is, a hosting). In return, there are no limitations here , you access 100% of the potential of WordPress which is simply huge.

In both versions we are working with the WordPress application, but in two ways that could not be more different.

The philosophy of WordPress.com

As I said, the philosophy of WordPress.com is “nailed” to that of Blogger: the company behind WordPress, Automattic , opening allows you to simply open a free account in the cloud that will have by default an Internet address in the style of ” myname. wordpress.com “.

WordPress.com’s free plan is very limited, you will need to switch to a paid one right away.

As in Blogger you can use your own domain, but here we already find the first limitation: to use your own domain you have to go to the basic payment plan , the “Personal” plan of WordPress.com. We will go deeper into the strengths and weaknesses of WordPress.com later.

Of course, it is not necessary to contract the domain in a domain provider, it is WordPress who in this case acts as a domain provider.

The philosophy of WordPress.org

In the “self-hosted” option, the concept of platform changes radically. In this case, it is no longer a matter of opening an account in Automattic under which you can access your blog, but you have to download the WordPress application and install it on your own web server.

For this you need to contract a domain and  install the application in a hosting service such as, for example, that of Webempresa (the one that Citizen 2.0 uses and that we recommend to you too) and perform a small maintenance work (approve WordPress updates, plugins, etc.).

Nowadays, hiring a good hosting provider, this is not a big problem, as you can see in one of the videos below.

Now, it is critical to choose the hosting provider well . If the foundation of your website fails, how is the rest going to work well?

In addition, good hosting today is already very affordable. The option that we recommend costs at this time about € 79 / year, that is about € 6.58 / month.

On the other hand, it is true that with this option there is an added technical work of installing WordPress yourself, but in return you access  possibilities that are simply light years away  from the previous two options.

To give a little perspective with some first examples:

  • In the WordPress.org repository you have 2,000+ free design templates to choose from. On WordPress.com around 200.
  • You have about 50,000 plugins that are small extensions that add specialized functionalities to your WordPress site. Things as powerful as WooCommerce , for example, that makes it a complete online store. You just can’t use plugins on WordPress.com.
  • Since the code is free (also that of these products) you can put your hand as you want. With a basic knowledge of HTML and CSS , you can already do very interesting things, or hire small tailor-made jobs from WordPress professionals.

In fact, because of this, Raquel and I launched our service platform a few months ago where you can hire these types of professionals if you need them.DO YOU NEED A CABLE ON THIS?

Sometimes you can’t or don’t want to do it all alone.

We can help you with professional services such as:

  • Create or migrate your blog.
  • Check and optimize your website.
  • Help you with advice and mentoring.
  • Tailor-made jobs for specific needs.

To this must be added many other commercial products, another consequence of the fact that WordPress.org is open source: it has favored a huge ecosystem (surely the largest in the world of this type) of third-party manufacturers creating products for WordPress.

That is, think for a moment about the possibilities that this gives and the brutal support behind WordPress. And it also implies that with WordPress.org you have a professional platform , with no ceiling in its possibilities, because anything you can imagine is technically possible on this platform.

To finish this section I have to comment that, actually, there is one more version that I have left in the pipeline: WordPress VIP .

It is a kind of premium WordPress.com, aimed exclusively at large companies, which you can easily see in its prices: the most basic plan starts at $ 5,000 / month, so we could say that it is a bit outside the scope of this post 

Common points between Blogger and WordPress

Let’s now see the details of Blogger and WordPress and their differences. For this I am going to start first with the things they have in common.

They have in common that:

  1. They allow you to create both blogs and “normal” websites (for a company page, for example).
  2. Both have a totally free option , with the free version of WordPress.com being considerably more limited than Blogger.
  3. They include themes (design templates) and the basic elements you need on any website: things like comments , contact forms , social buttons , an RSS feed of articles, the possibility of embedding images, audio and video in the content, visit statistics and integration with Google Search Console , an essential tool for the author of any website.
  4. They use a sub-domain of the site as the default domain , that is, domains of the type “mysite.blogspot.com” in the case of Blogger and “mysite.wordpress.com”. In both cases you can also use your own domains , but this already requires payment for that domain.
  5. Blogger and WordPress.com limit disk space . That is, the number of files, images, etc. that you can upload is limited. In the case of WordPress.org it depends on the hosting that has been contracted.

Differences between WordPress and Blogger. Comparative

Let’s now see the differences in terms of advantages and disadvantages of each of the platforms.

1. Level of captivity and investment risk

This may sound a bit strange to you, but for me it is, without a doubt, the most important difference of all because it is a very important question. Therefore, I am going to entertain myself a little more at this point.

The reflection is that both with Blogger and WordPress.com as with any other similar cloud option (Wix, Weebly, etc.) your website is at the mercy of the provider and what they want to do with you. It is the bad thing about any cloud service.

Imagine that you have worked hard for 5 years on your blog on Blogger, with a lot of effort not only on the content, but also on things like customizing your templates. You have achieved a good audience and you even generate income that greatly eases the end of the month.

The popularity of Blogger is declining in recent years as can be seen in the decreasing number of searches it receives.

Suddenly, Google, given the declining popularity of Blogger (see the graph above), decides to close this service, as it has done without blinking with other very popular services at the time (and despite massive protests from users) such as Google Reader , for example.

How do you stay?

At least scared, right?

Although you can migrate from Blogger to WordPress , doing so is not trivial and much less with an old blog in which this task is quite complicated. Doing all this with the rope around your neck in a situation like the one described is not pleasant.

But, in addition, there are things that are always lost, such as the work on your design template and all the knowledge of how to use Blogger that you have acquired. Starting in WordPress will be starting from scratch and the more complex your blog was on Blogger, the more the transition will cost you.

Now, maybe you will say that, being WordPress.com also a cloud service, it is the same.

But there are three very important differences:

  • For WordPress, WordPress is your business. For Google, just one of many branches. Therefore, they are very less likely to cease their activity.
  • Migrating from WordPress.com to WordPress.org is easier than doing it from Blogger.
  • And if you have to migrate from WordPress.com to WordPress.org, you don’t lose the investment in knowledge because both are used the same, WordPress.org.

And it goes without saying that with WordPress.org this risk simply does not exist because everything is in your hands: the program code and the site (your hosting). WordPress could close immediately and you will continue to work exactly the same.

But, what’s more, before talking about the ecosystem around WordPress. It’s so big that WordPress just can’t die. There is too much financial interest in keeping it running. Someone would take over other than the current company.

Therefore, I would dare to say that with WordPress.org the continuity of your project is 100% guaranteed for decades.

2. Learning curve and ease of use

A lot has been debated here and we clearly enter a terrain of subjective tastes.

My opinion: removing the aesthetic differences, the learning curve and ease of use in general is more or less broadly similar in Blogger and WordPress, just as the organization of the administration panel that is relatively similar is left aside. purely aesthetic.

Now, in the detail there are differences. WordPress leads the way in terms of possibilities, for example, in organizing categories or creating menus.

The visual editor of Blogger is, in general, somewhat more simplistic than that of WordPress.

A particularly clear example seems to me to be the visual editor: WordPress works much better than Blogger’s which, at least, in my (limited) experience has given me quite a few problems with details such as suddenly changing font sizes on its own, etc. . And, in general, I have observed that Blogger tends to put more “garbage” in the generated HTML than WordPress when the content is edited.

To this we must add that in the case of WordPress.org, through plugins, the default visual editor of WordPress can be made much more sophisticated, so that here Blogger is already completely behind.

The visual editor of WordPress.

In return, Blogger also allows small “hacks” pulling a little programming that in WordPress.com simply cannot be done.

3. Design customization

Here the comparison is relatively simple:

  1. In my opinion, the worst option is WordPress.com in its free plan due to its limited range of templates (less than 200) and the total impossibility of modifying them, except for some trivial adjustments. However, it must be said that in recent years they have added templates with very colorful designs.
  2. Blogger has a built-in template designer to modify the layout, fonts, and colors of your blog without knowing any HTML or CSS code. Being Blogger also a free option, I think that with this it is clearly one or several steps ahead of WordPress.com, although the thing is relative something in the payment options of WordPress.com that add capabilities to modify CSS, etc. But you have to pay.
  3. org is by far the winner at this point. It simply has all the strengths and no weaknesses: an infinity (thousands) of free and professional (paid) templates, and all 100% modifiable by the user if you have CSS knowledge. And with a good professional template like, for example, Divi , you can do tricks in a completely visual way, without knowing anything about CSS and HTML code.

4. Space limitations and traffic capacity

Regarding space limitations , the situation is as follows:

  • Blogger Limitations : 1Mbyte maximum size per page. As Blogger will be part of your Google account, share the maximum 15Gb space with it.
  • Limitations of WordPress.com : 3Gb of disk space in the free plan. In the paid plans it is successively expanded to 6Gb, 13Gb and unlimited space.
  • Limitations of WordPress .org: on the WordPress side, no limitations in space, traffic supported, etc. The possible limitations in this regard depend on the contracted hosting.

The traffic capacity is a somewhat complicated point because there is no clear information about it, neither Blogger, nor WordPress.com are very transparent about it.

In theory, neither of them limits traffic, a hosting is limited depending on the plan you choose, even though many hostings, especially the very cheap ones, which compete for price and not for quality, speak of “unlimited visits”.

However, many people have reached us who, given the slowness of these platforms in blogs with high traffic (thousands of visits per day), asked us about the convenience of migrating to a hosting.

As you can see, it is an issue that is not clear. In theory, the free platforms would win here because many cheap hostings are already starting to go bad with a few hundred visits a day.

In the hostings that we can recommend, as the first option Webempresa and alternatively SiteGround and Hostgator , this does not happen.

Especially Webempresa and SiteGround have a very good capacity for visits even in their most basic options that 99% of bloggers are not going to get challenged in their life because they do not reach enough traffic for it.

5. Online advertising (AdSense)

This point is simple too:

  1. com is the worst off here : in the free version, it comes with “forced” WordPress advertising that the user cannot remove. It is eliminated in the payment plans. At the same time, you cannot use your own AdSense advertising to generate income, although you can use other ways such as affiliate links, etc.
  2. Blogger earns points because it does not push advertising through the platform side while allowing the AdSense user to generate income and also affiliate links and other options.
  3. org is the best option of all : it simply allows you to do whatever you want and is much more powerful thanks to the plugins. For example, there are plugins to locate content intelligently and automatically, others allow users to track clicks, mediate conversion, etc. This is all science fiction even for Blogger. WordPress.org plays in another league because all of these things translate into a huge increase in the income potential of the site.

6. Maintenance and backups

Here the cloud platforms Blogger and WordPress.com win a priori because one of the great advantages is that you simply forget about this with a cloud service.

By hiring a good hosting, you will also have automatic backups, etc., but there is a small job of updating WordPress itself, plugins and themes, solving any technical problem with the hosting or WordPress itself that you will ever find.

Here you will value a good support service in your hosting and even more if they include special support for applications such as WordPress such as the one offered by Webempresa or SiteGround , for example.

7. SEO On Page

First of all, if you don’t know what the term SEO On Page refers to, take a look at the following post because it is an extremely important topic for your future blog:SEO On Page: A practical example to master it in 5 minutes

A good SEO On Page is a must if you create web content. It is one of the simplest and most profitable things you can do to get traffic.

Here there are also important differences between the platforms, although not as marked as in other points.

All three are basically similar: the <title> tag and the <h1> tag are determined by the title of the post, and the rest (<h2>, <h3>, etc.) are determined by the subtitles.

The permanent links (the URLs of the posts and pages) can be edited in all, but with the limitation in Blogger and WordPress.com that you cannot change the date that these platforms automatically insert in each URL.YOU DO NOT GET VISITS ON YOUR WEBSITE?

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On the other hand, WordPress.com does not allow editing the meta-description, Blogger does . Therefore, it can be said that Blogger is slightly superior in this regard, although I personally do not like that its URLs have to end in “.html”, although that is more a simple matter of personal taste.

And finally, WordPress.org is, again, far superior to both options :

It does not have any restriction on permanent links (the URL is put as the user pleases, for example) and if you also use powerful SEO plugins such as Yoast SEO (it is free), you will add endless help that the others do not have. platforms and will make your SEO work much more comfortable and effective.

8. Integration with Google Analytics

Google Analytics is a very important tool when your blog gains a bit of visibility, here you can learn why it is so important:What is Web Analytics and what is it for? Guide from scratch

As the owner of a website, there are some disciplines that, from mastering them to not doing it, change your life. One of those disciplines is web analytics.

Here the situation is also very simple:

  • com : does not allow integration with Google Analytics , except in the Business plan that is already going to about € 25 / month.
  • Blogger : allows integration with Google Analytics.
  • org : allows integration with Google Analytics and adds again a lot of value with specialized plugins that are freely available in the WordPress.org repository and make working with it more effective.

9. Ease of migrating to WordPress.org

If your blog is successful, sooner or later, you will feel the desire or even the need to migrate to WordPress.org because the limitations of the platforms begin to be too big a problem.

It is no coincidence that these two posts are among the most popular on our blog (look at the number of comments…):How to Migrate Blogger to WordPress – The Complete Guide

Migrating blogger to WordPress can be a nightmare if you don’t know how to do it, so here I tell you how to do it without having headaches.The practical guide to migrating WordPress without a headache

Migrating WordPress doesn’t have to be complicated if you know how to do it. In this guide I explain everything you need to know to successfully migrate your blog.

Therefore, the question is:

How difficult will it be to migrate to WordPress.org from WordPress.com and from Blogger?

The good news is that it can be migrated from both systems, the details are in their respective posts. The bad news is that on both WordPress.com and Blogger, you are going to lose the design template. This is a topic that needs to be rebuilt from scratch on the new blog.

It should be added that this in Blogger this is usually more dramatic because due to its greater possibilities, people also invest more work in customizing the template.

As an overview (which you can clarify in those posts), it can be said that with Blogger it is simply more cumbersome, especially if your blog is already large (many posts and, especially, in case of having many images). If you have a large blog on Blogger and you want to migrate, you probably need the services of a professional to do it for you.DO YOU NEED A CABLE ON THIS?

Sometimes you can’t or don’t want to do it all alone.

We can help you with professional services such as:

  • Create or migrate your blog.
  • Check and optimize your website.
  • Help you with advice and mentoring.
  • Tailor-made jobs for specific needs.

Bonus Track: Blogger and WordPress Blogging Tutorials

How to create a professional blog with WordPress.org

Here is a super complete tutorial in which you will learn how to create a very complete website in WordPress that is valid for both a blog and a business .

In the first minutes of the video, a review of the web created is made and you will see that it is a really attractive site with a professional design and also suitable for mobile devices.

How to create a blog on Blogger

Here you can see step by step how to create a blog on Blogger, along with a short tutorial to learn how to work with Blogger


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